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Chapter 1 Introduction to E-commerce 1.1 E-commerce Development: Past, Present and Future 1.2 Concept and Classification of E-commerce 1.3 Basic Program Pattern of E-commerce 1.4 Impact and Role of E-commerce in the Modern Economy References Chapter 2 Development Strategy of E-commerce 2.1 Development Strategy of E-commerce and Internet Thinking 2.2 The Environment of E-commerce Development 2.3 Government Development Strategy of E-commerce 2.4 E-commerce Strategy of Enterprise References Chapter 3 E-commerce Technology Foundation 3.1 The Conception and Composition of Internet 3.2 Common Internet Service 3.3 TCP/IP 3.4 Application and Management of Domain Name References Chapter 4 E-commerce Website Construction 4.1 The General Design 4.2 Software and Hardware for Website Design 4.3 Website Content Construction 4.4 Investment Budget on Website References Chapter 5 Internet Trading Behavior 5.1 Overview of Internet Trading Behavior 5.2 Purchasing Behavior of Internet Consumers 5.3 Online Trading Behavior of enterprises on the Internet 5.4 E-government Procurement References Chapter 6 E-marketing Tactics 6.1 Segmentation of E-marketing 6.2 Target Market Positioning 6.3 Branding Tactics of E-Marketing 6.4 Pricing Tactics in E-marketing 6.5 Channel Tactics of E-marketing 6.6 E-marketing Service Tactics 6.7 The Market Expansion Tactics of E-marketing References Chapter 7 Online Promotion 7.1 Concept, Classification and Functionality of Online Promotion 7.2 Implementation Procedure of Online Promotion 7.3 Online Advertising Promotion 7.4 Website Promotion 7.5 The Store Promotion on Third-party Trading Platform 7.6 New Ways of Online Promotion References Chapter 8 Electronic Payment 8.1 The Traditional Mode of Payment 8.2 Electronic Payment 8.3 Two International Security Protocols in Electronic Payment Systems 8.4 Electronic Banking 8.5 The Non-financial institution Payment 8.6 To Strengthen Guidance, and Promote the Rapid Development of Electronic Payment in China References Chapter 9 E-commerce Logistics 9.1 Overview of E-commerce Logistics 9 2 E-commerce Logistics Model 9 3 E-commerce Logistics Technology 9 4 The Internet of Things References Chapter 10 Security Management in Network Transactions 10.1 Fundamental Ways in Analyzing the Risks and Administration in Network Transactions 10 2 Client Authentication Technology 10.3 Preventing Intrusion by Hackers 10.4 The Safety Management System of the Network Trading 10.5 Legal Protection of E-commerce Transaction Security References Chapter 11 New Areas of E-commerce 11.1 Cross-border E-commerce 11.2 Mobile E-commerce 11 3 Social E-commerce 11 4 Community E-commerce References