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CHAPTER 1 Understanding Culture and Intercultural Communication
1.1 Understanding Culture
1.2 Understanding Intercultural Communication
Exercises
CHAPTER 2 Cultural Differences in Daily Interactivities
2.1 Greeting
2.2 Addressing
2.3 Visiting
2.4 Gift-giving
Exercises
CHAPTER 3 Cultural Differences in Social Value
3.1 Politeness
3.2 Friendship
3.3 Family Relationship
3.4 Education
Exercises
CHAPTER 4 Cultural Differences in Connotative Meanings
4.1 Color
4.2 Number
4.3 Associative Target
4.4 Taboo
Exercises
CHAPTER 5 Cultural Differences in Nonverbal Communication
5.1 Nonverbal Communication
5.2 Body Language
5.3 Paralanguage
5.4 Object Language
5.5 Environmental Language
Exercises
CHAPTER 6 Intercultural Communication in Business Situation
6.1 Intercultural Business Writing
6.2 Intercultural Business Negotiation
6.3 Intercultural Business Protocol
6.4 Intercultural Design of Advertising and Trademark
6.5 Intercultural Marketing Communication
6.6 Intercultural Corporate Culture
Exercises
References