ÍâóӢÓﺯµç

¡¡Task 1 Basic Knowledge£¯1
Activity 1 Introduction£¯1
Learning Objectives£¯1
Lead?in£¯1
1.1 Several Important Principles of Good Writing£¯4
1.2 The Structure and Layout of a Business Letter£¯6
1.3 Structure of E?mail£¯13
1.4 Discussion£¯15
1.5 Expected Learning Outcomes£¯16
Skill Training£¯16
Task 2 Preparation of Business£¯19
Activity 2 Establishing Business Relations£¯19
Learning Objectives£¯19
Lead?in£¯19
2.1 Relevant Knowledge£¯21
2.2 Specimen Letters£¯21
2.3 Discussion£¯27
2.4 Sentences Link£¯28
2.5 Expected Learning Outcomes£¯28
Skill Training£¯28
Task 3 Negotiation of Business£¯34
Activity 3 Inquiry£¯34
Learning Objectives£¯34
Lead?in£¯34
3.1 Relevant Knowledge£¯36
3.2 Specimen Letters£¯36
3.3 Discussion£¯43
3.4 Sentences Link£¯44
3.5 Expected Learning Outcomes£¯44
Skill Training£¯44
Activity 4 Offer£¯50
Learning Objectives£¯50
Lead?in£¯50
4.1 Relevant Knowledge£¯52
4.2 Specimen Letters£¯52
4.3 Discussion£¯58
4.4 Sentences Link£¯60
4.5 Expected Learning Outcomes£¯60
Skill Training£¯60
Activity 5 Counter?offer£¯66
Learning Objectives£¯66
Lead?in£¯66
5.1 Relevant Knowledge£¯68
5.2 Specimen Letters£¯68
5.3 Discussion£¯75
5.4 Sentences Link£¯77
5.5 Expected Learning Outcomes£¯77
Skill Training£¯77
Activity 6 Acceptance£¯82
Learning Objectives£¯82
Main Contents 3
Lead?in£¯82
6.1 Relevant Knowledge£¯84
6.2 Specimen Letters£¯84
6.3 Discussion£¯89
6.4 Sentences Link£¯91
6.5 Expected Learning Outcomes£¯91
Skill Training£¯91
Activity 7 Contracts and Agreements£¯98
Learning Objectives£¯98
Lead?in£¯98
7.1 Relevant Knowledge£¯100
7.2 Specimen Letters£¯100
7.3 Discussion£¯109
7.4 Sentences Link£¯111
7.5 Expected Learning Outcomes£¯111
Skill Training£¯111
Task 4 Implementation of Contract£¯116
Activity 8 Establishing and Amending an L/C£¯116
Learning Objectives£¯116
Lead?in£¯116
8.1 Relevant Knowledge£¯118
8.2 Specimen Letters£¯118
8.3 Discussion£¯127
8.4 Sentences Link£¯129
8.5 Expected Learning Outcomes£¯129
Skill Training£¯129
Activity 9 Effecting Shipment£¯136
Learning Objectives£¯136
Lead?in£¯136
9.1 Relevant Knowledge£¯138
4 ÍâóӢÓﺯµç
9.2 Specimen Letters£¯138
9.3 Discussion£¯144
9.4 Sentences Link£¯145
9.5 Expected Learning Outcomes£¯145
Skill Training£¯145
Activity 10 Covering Insurance£¯150
Learning Objectives£¯150
Lead?in£¯150
10.1 Relevant Knowledge£¯152
10.2 Specimen Letters£¯152
10.3 Discussion£¯156
10.4 Sentences Link£¯158
10.5 Expected Learning Outcomes£¯158
Skill Training£¯158
Activity 11 Urging Payment£¯163
Learning Objectives£¯163
Lead?in£¯163
11.1 Relevant Knowledge£¯165
11.2 Specimen Letters£¯165
11.3 Discussion£¯167
11.4 Sentences Link£¯168
11.5 Expected Learning Outcomes£¯168
Skill Training£¯168
Activity 12 Making a Complaint and Claim£¯173
Learning Objectives£¯173
Lead?in£¯173
12.1 Relevant Knowledge£¯175
12.2 Specimen Letters£¯175
12.3 Discussion£¯183
12.4 Sentences Link£¯184
12.5 Expected Learning Outcomes£¯184
Main Contents 5
Skill Training£¯184
Task 5 Comprehensive Writing?skill Training£¯190
Overall Expected Learning Outcomes£¯195
Bibliography£¯197