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Chapter 1 Overview of Cross-border E-commerce

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Part¡¡1.1 The Definition and Classification of Cross-border E-commerce

Part¡¡1.2 The Differences Between

Part¡¡1.3 The Present Development Situation in China

Chapter¡¡2 Platforms of Cross-border E-commerce

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Part¡¡2.1 Amazon Platform

Part¡¡2.2 eBay Platform

Part¡¡2.3 AliExpress Platform

Part¡¡2.4 China¡¯s Main Platforms of Cross-border E-commerce

Chapter¡¡3 Opening a Cross-border E-commerce Store

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Part¡¡3.1 Build Your Online Store

Part¡¡3.2 Store, Product and Title Description

Part¡¡3.3 Product Selecting and Pricing of Cross-border E-commerce

Chapter¡¡4 Establishment of Business Relations

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Part¡¡4.1 Seeking Business Cooperation

Part¡¡4.2 Product Information Inquiry

Part¡¡4.3 Price Negotiation

Chapter¡¡5 Cross-border E-commerce Marketing Activities

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Part¡¡5.1 Platform Marketing

Part¡¡5.2 SNS Marketing

Part¡¡5.3 SEO&SEM Marketing

Part¡¡5.4 Mobile Marketing

Chapter¡¡6 Payment and Settlement of Cross-border E-commerce

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Part¡¡6.1 Overview of Cross-border E-commerce Payment

Part¡¡6.2 Main Payment Platforms of Cross-border E-commerce

Chapter¡¡7 Cross-border E-commerce Logistics and Packing

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Part¡¡7.1 A Brief Introduction to Cross-border Logistics

Part¡¡7.2 Main International Express

Part¡¡7.3 Order Processing

Chapter¡¡8 The Services of Cross-border E-commerce

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Part¡¡8.1 Disputes and Settlement

Part¡¡8.2 Comments on Products

Part¡¡8.3 Customer Maintenance

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