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Chapter 1 Introduction 1.1 News Discourse in This Book 1.2 The Rhetoric of News Discourse 1.3 Goal and Structure of This Book Chapter 2 Earlier Studies on English News Discourse 2.1 Studies in China 2.2 Studies in the West 2.3 Summary Chapter 3 An Overview of Rhetoric 3.1 Defining Rhetoric 3.1.1 The Rhetoric of Definition 3.1.2 Definitions of Rhetoric in History 3.2 Core Concepts of Rhetoric: Persuasion and Identification 3.3 The Realm of Rhetoric 3.4 Rhetorical Criticism 3.4.1 Context 3.4.2 Audience 3.4.3 Rhetor 3.4.4 Purpose 3.4.5 Rhetorical Strategies 3.4.6 Means of Persuasion 3.5 Summary Chapter 4 Rhetorical Situation: Context of News Discourse 4.1 Kairos in Classical Rhetoric 4.2 Lloyd Bitzer's Theory of Rhetorical Situation 4.2.1 Exigence 4.2.2 Audience 4.2.3 Constraints 4.2.4 The Fitting Response 4.3 Vatz's View on Rhetorical Situation 4.4 Scott Consigny's View on Rhetorical Situation 4.5 Kenneth Burke's View on Rhetorical Situation 4.6 Contemporary Explorations on Rhetorical Situation 4.7 Rhetorical Situation of News Discourse 4.8 Summary Chapter 5 Rhetorical Mechanism: Persuasive Scheme of News Discourses 5.1 The Five Canons of Rhetoric 5.1.1 Invention 5.1.2 Invention in News Discourse 5.1.3 Style 5.1.4 Style in News Discourse 5.2 Kenneth Burke's Pentad Theory 5.2.1 Kenneth Burke's Rhetorical Perspectives 5.2.2 Dramatistic Pentad Model 5.2.3 Ratio 5.2.4 Pentadic Analysis of News Discourse 5.3 Summary Chapter 6 Rhetorical Resources. Persuasive Means of News Discourse 6.1 The Role of Rhetorical Resources in Persuasion 6.2 The Appeal of Ethos 6.2.1 The Definition and Significance of Ethos 6.2.2 The Sources of Ethos 6.2.3 Adaption to Situation and Audience's Expectation; 6.3 The Appeal of Pathos 6.3.1 The Definition and Function of Pathos 6.3.2 Strategies for Pathetic Appealing 6.4 The Appeal of Logos 6.4.1 The Definition and Function of Logos 6.4.2 Paradigm and Enthymeme 6.5 The Ethos-Pathos-Logos Trio 6.6 Three Means of Persuasion in News Discourse 6.6.1 Ethos in News Discourse 6.6.2 Pathos in News Discourse 6.6.3 Logos in News Discourse 6.7 Summary Chapter 7 A Case Study: English News on "In Zhejiang" 7.1 Data Source 7.2 Rhetorical Situation of the News on "In Zhejiang" 7.2.1 Exigence 7.2.2 Audience 7.2.3 Constraints 7.3 Rhetorical Mechanism of the News on "In Zhejiang" 7.3.1 Invention. Topics and Purpose 7.3.2 News Structure 7.4 Three Rhetorical Appeals in the News on "In Zhejiang" 7.4.1 The Appeal of Ethos in the News on IZ 7.4.2 The Appeal of Logos in the News on IZ 7.4.3 The Appeal of Pathos in the News on IZ 7.5 The Style of the News on "In Zhejiang" 7.6 Summary Chapter 8 Conclusion Appendix References Index