扫一扫
关注中图网
官方微博
本类五星书更多>
-
>
中医基础理论
-
>
高校军事课教程
-
>
毛泽东思想和中国特色社会主义理论体系概论(2021年版)
-
>
中医内科学·全国中医药行业高等教育“十四五”规划教材
-
>
中医诊断学--新世纪第五版
-
>
中药学·全国中医药行业高等教育“十四五”规划教材
-
>
中医外科学——全国中医药行业高等教育“十四五”规划教材
电子商务专业英语教程 版权信息
- ISBN：9787302643067
- 条形码：9787302643067 ; 978-7-302-64306-7
- 装帧：平装-胶订
- 册数：暂无
- 重量：暂无
- 所属分类：>
电子商务专业英语教程 本书特色
内容全面，覆盖面广，贴近行业，包括电子商务软件与硬件、网络技术、营销和物流系统等。
汇集大量英语词汇，提示新词的构成方法、点拨翻译技巧，提供的“词汇总表”既可供复习和背诵，又可作为小词典长期查阅。
适合教学，支持备课、授课、复习及考试各个教学环节，有配套的PPT、参考答案、参考试卷。
作者有近20年IT行业英语图书的编写经验，其中编写国家级“十一五”规划教材三部
电子商务专业英语教程 内容简介
本书是电子商务专业英语教材，选材广泛，覆盖电子商务软件与硬件、网络技术、网络营销和物流等方面，同时兼顾发展热点。本书分为10个单元，内容涉及电子商务基础、B2B、B2C、建立虚拟商店、数字钱包、密码术、数字证书、安全电子交易、电子支付以及电子商务的未来等。每单元包含以下部分: 课文、单词、词组、习题、阅读材料、参考译文和难点脚注，有的单元还给出了缩略语。附录A“词汇总表”既可用于复习和背诵，也可作为小词典供学习时查阅。附录B“电子商务英语新词的构成与词汇翻译”揭示新词的构成方法并提供翻译技巧。 本书可以支撑备课、教学、复习及考试各个教学环节，有配套的PPT、参考答案、参考试卷等。 本书既可作为本、专科院校电子商务相关专业的专业英语教材，也可供电子商务从业人员自学或作为培训班教材。
电子商务专业英语教程 目录
Unit 11
Text AEcommerce1
New Words5
Phrases6
Exercises7
Text BEcommerce Business Model9
New Words12
Phrases13
Abbreviations13
Exercises13
Reading MaterialEcommerce Strategy14
Text A参考译文电子商务18
Unit 221
Text AOnline Shopping21
New Words26
Phrases27
Exercises28
Text BCreate an Online Shop30
New Words36
Phrases36
Exercises37
Reading Material10 Tips for Selling on the Internet
and WWW38
Text A参考译文在线购物40
Unit 344
Text AEcommerce Website Design44
New Words51
Phrases53〖2〗Abbreviations54
Exercises54
Text BHow to Write a Product Description in
Ecommerce57
New Words60
Phrases61
Abbreviations62
Exercises62
Reading MaterialHow to Choose Products That You
Can Sell Easily62
Text A参考译文电子商务网站设计66
Unit 471
Text AEcommerce Customer Service71
New Words75
Phrases76
Exercises76
Text BMobile Ecommerce79
New Words82
Phrases83
Abbreviations83
Exercises83
Reading MaterialWhat Is Ecommerce CRM and Why
Do You Need One?84
Text A参考译文电子商务客户服务87
Unit 591
Text AAccepting Online Payments91
New Words94
Phrases95
Exercises96
Text BMobile Payment98
New Words101
Phrases101〖2〗Abbreviations102
Exercises102
Reading MaterialManaging Risk in Ecommerce103
Text A参考译文接受在线支付106
Unit 6110
Text ASupply Chain Management110
New Words114
Phrases116
Abbreviations116
Exercises116
Text BEmarketplaces, Online Auctions and
Exchanges118
New Words125
Phrases126
Exercises127
Reading MaterialSAP Supply Chain Management128
Text A参考译文供应链管理132
Unit 7135
Text ALogistics135
New Words138
Phrases140
Abbreviations140
Exercises140
Text BKnowing When a WMS or WCS Is Right
for Your Company142
New Words145
Phrases146
Abbreviations147
Exercises147
Reading MaterialTransportation Management System148
Text A参考译文物流151〖2〗Unit 8154
Text AApplications and Cases of Artificial Intelligence
in Ecommerce154
New Words158
Phrases158
Abbreviations159
Exercises159
Text BRecommendation Systems in Ecommerce162
New Words166
Phrases166
Abbreviations167
Exercises167
Reading MaterialEcommerce Chatbots168
Text A参考译文人工智能在电子商务中的应用及案例171
Unit 9175
Text ASecuring Your Ecommerce Systems175
New Words181
Phrases183
Abbreviations183
Exercises184
Text BCommon Risks with Ecommerce and How to
Avoid Them185
New Words189
Phrases190
Abbreviations191
Exercises191
Reading MaterialKey Legal Issues Concerning
Ecommerce192
Text A参考译文保护你的电子商务系统197
Unit 10202
Text ACrossBorder Ecommerce202〖2〗New Words205
Phrases206
Exercises207
Text BBenefits of Applying Big Data in Ecommerce209
New Words213
Phrases213
Abbreviations214
Exercises214
Reading MaterialLivestream Shopping215
Text A参考译文跨境电子商务218
附录A词汇总表221
附录B电子商务新词的构成与词汇翻译259
Text AEcommerce1
New Words5
Phrases6
Exercises7
Text BEcommerce Business Model9
New Words12
Phrases13
Abbreviations13
Exercises13
Reading MaterialEcommerce Strategy14
Text A参考译文电子商务18
Unit 221
Text AOnline Shopping21
New Words26
Phrases27
Exercises28
Text BCreate an Online Shop30
New Words36
Phrases36
Exercises37
Reading Material10 Tips for Selling on the Internet
and WWW38
Text A参考译文在线购物40
Unit 344
Text AEcommerce Website Design44
New Words51
Phrases53〖2〗Abbreviations54
Exercises54
Text BHow to Write a Product Description in
Ecommerce57
New Words60
Phrases61
Abbreviations62
Exercises62
Reading MaterialHow to Choose Products That You
Can Sell Easily62
Text A参考译文电子商务网站设计66
Unit 471
Text AEcommerce Customer Service71
New Words75
Phrases76
Exercises76
Text BMobile Ecommerce79
New Words82
Phrases83
Abbreviations83
Exercises83
Reading MaterialWhat Is Ecommerce CRM and Why
Do You Need One?84
Text A参考译文电子商务客户服务87
Unit 591
Text AAccepting Online Payments91
New Words94
Phrases95
Exercises96
Text BMobile Payment98
New Words101
Phrases101〖2〗Abbreviations102
Exercises102
Reading MaterialManaging Risk in Ecommerce103
Text A参考译文接受在线支付106
Unit 6110
Text ASupply Chain Management110
New Words114
Phrases116
Abbreviations116
Exercises116
Text BEmarketplaces, Online Auctions and
Exchanges118
New Words125
Phrases126
Exercises127
Reading MaterialSAP Supply Chain Management128
Text A参考译文供应链管理132
Unit 7135
Text ALogistics135
New Words138
Phrases140
Abbreviations140
Exercises140
Text BKnowing When a WMS or WCS Is Right
for Your Company142
New Words145
Phrases146
Abbreviations147
Exercises147
Reading MaterialTransportation Management System148
Text A参考译文物流151〖2〗Unit 8154
Text AApplications and Cases of Artificial Intelligence
in Ecommerce154
New Words158
Phrases158
Abbreviations159
Exercises159
Text BRecommendation Systems in Ecommerce162
New Words166
Phrases166
Abbreviations167
Exercises167
Reading MaterialEcommerce Chatbots168
Text A参考译文人工智能在电子商务中的应用及案例171
Unit 9175
Text ASecuring Your Ecommerce Systems175
New Words181
Phrases183
Abbreviations183
Exercises184
Text BCommon Risks with Ecommerce and How to
Avoid Them185
New Words189
Phrases190
Abbreviations191
Exercises191
Reading MaterialKey Legal Issues Concerning
Ecommerce192
Text A参考译文保护你的电子商务系统197
Unit 10202
Text ACrossBorder Ecommerce202〖2〗New Words205
Phrases206
Exercises207
Text BBenefits of Applying Big Data in Ecommerce209
New Words213
Phrases213
Abbreviations214
Exercises214
Reading MaterialLivestream Shopping215
Text A参考译文跨境电子商务218
附录A词汇总表221
附录B电子商务新词的构成与词汇翻译259
展开全部
书友推荐
- >
莉莉和章鱼
莉莉和章鱼
¥16.0¥42.0 - >
中国历史的瞬间
中国历史的瞬间
¥23.5¥38.0 - >
烟与镜
烟与镜
¥28.4¥48.0 - >
二体千字文
二体千字文
¥16.0¥40.0 - >
名家带你读鲁迅:故事新编
名家带你读鲁迅:故事新编
¥13.0¥26.0 - >
名家带你读鲁迅:朝花夕拾
名家带你读鲁迅:朝花夕拾
¥10.5¥21.0 - >
苦雨斋序跋文-周作人自编集
苦雨斋序跋文-周作人自编集
¥6.9¥16.0 - >
诗经-先民的歌唱
诗经-先民的歌唱
¥15.1¥39.8
本类畅销
-
那时 书妆-百花小开本散文书衣
¥29.3¥38 -
北大人文课(平装)
¥14.4¥45 -
北大哲学课(平装)
¥14.4¥45 -
家居设计解剖书
¥27.3¥39 -
中医基础理论
¥40.6¥58 -
(平装)北大必修课:北大口才课
¥14.4¥45
