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Unit 1 Introduction
Passage One The Meaning of "Communication"
Passage Two McQuail's Normative Theories
Passage Three Hot and Cold
Passage Four Minerva's Owi

Unit 2 Books
Passage One Books in History
Passage Two Book Publishing
Passage Three The Printing Press as an Agent of Change
Passage Four Areopagitica£º A Speech for the Liberty of Unlicensed Printing

Unit 3 Magazines
Passage One Magazine as Media Innovators
Passage Two Magazines Push Images Over Words
Passage Three Luce and Time
Passage Four Early Periodical as Publicist Instrument of Criticism

Unit 4 Newspapers
Passage One What if There Were No Newspaper?
Passage Two A Newspaper Industry Casualty You May Have Missed
Passage Three The New York Times in 1990s
Passage Four Natural History of the Newspaper

Unit 5 Film
Passage One Importance of Movies
Passage Two The Structure of the Western Film
Passage Three Hollywood's Big Six
Passage Four Schindler's I£®ist£º The Role of Memory

Unit 6 Radio
Passage One FM's Rise
Passage Two Characteristics of American Radio
Passage Three Trends and Convergence in Radio and Sound Recording
Passage Four The Assets and Liabilities in Radio

Unit 7 TV
Passage One Impact of Television
Passage Two Culture
Passage Three The Case for Television Journalism
Passage Four CBS News

Unit 8 Internet and Media Convergence
Passage One Internet
Passage Two Worldwide Wedge£º Division and Contradiction in the Global Information Infrastructure
Passage Three Weblogs£¬ Citizen Journalists and Traditional Media
Passage Four Media Convergence and Complications

Unit 9 Media Education and Media Literacy
Passage One The Origin of Journalism Education
Passage Two What They Don't Teach at J-School
Passage Three Green-Eyeshades Versus the Chi-Squares
Passage Four Elements of Media Literacy

Unit 10 Advertising
Passage One Media Choices
Passage Two Origins of Advertising
Passage Three Advertising£º The Magic System
Passage Four Advertising£º Agencies and Copywriters

Unit 11 Public Relations
Passage One Defining Public Relations
Passage Two Public Relations Services
Passage Three Newsmaking
Passage Four The Roots of Public Relations

Unit 12 Media Economy
Passage One Economic Foundation of Mass Media
Passage Two The Two Economies
Passage Three Television Programming
Passage Four Rupert Murdoch

Unit 13 Culture Industry and Culture Studies
Passage One Culture Industry Reconsidered
Passage Two What Is British Cultural Studies?
Passage Three Properties of the New Media and a Socialist Strategy
Passage Four Hegemony£º An Overview

Unit 14 Process of Mass Communication
Passage One Encoding/Decoding
Passage Two The Acts of Communication
Passage Three The Circuit and the Acts
Passage Four Selecting the News£º Gatekeeping

Unit 15 Effects and Audience of Mass Communication
Passage One Effects Studies
Passage Two The Uses and Gratifications Model
Passage Three TV and Learning
Passage Four Scientific and Nonscientific Polls

Unit 16 Mass Communication and Society
Passage One Some Social Functions of the Mass Media
Passage Two The Masses£º The Implosion of the Social in the Media
Passage Three The Debate over Civic Journalism
Passage Four Investigative Reporting

Unit 17 Mass Communication and Social Control
Passage One Government Manipulation of Media
Passage Two Of the Liberty of Thought and Discussion
Passage Three The Principles
Passage Four Jefferson's View of the Press
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Unit 18 Laws and Ethics of Mass Communication
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