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客源国(地区)概况-(第2版) 版权信息
- ISBN：9787121293405
- 条形码：9787121293405 ; 978-7-121-29340-5
- 装帧：暂无
- 册数：暂无
- 重量：暂无
- 所属分类：>
客源国(地区)概况-(第2版) 本书特色
本书主要介绍世界旅游业和我国海外旅游客源市场的基本格局与前景，以及我国主要旅游客源国和港澳台客源地区的基本情况。全书共6 章，以2015 年来华旅游人数位居前列为标准，同时综合考虑影响力情况，共选取亚洲和太平洋地区、欧洲、中东及非洲、美洲等地区的41 个旅游客源国及我国的港澳台地区，主要介绍它们的自然地理、历史人文、经济发展、政治状况、文化传统、民俗风情、旅游资源与旅游业等。本书条理清晰，重点突出，通俗易懂，并且注重理论与实践相结合，方便学生按图索骥，学以致用，具有较强的实用性。本书为高职高专旅游管理专业系列规划教材之一，既可作为高职高专旅游管理、导游、酒店管理和旅游英语专业的教材，也可作为从事旅游管理工作者的参考读物。
客源国(地区)概况-(第2版) 内容简介
本书主要介绍世界旅游业和我国海外旅游客源市场的基本格局与前景，以及我国主要旅游客源国和港澳台客源地区的基本情况。全书共6 章，以2015 年来华旅游人数位居前列为标准，同时综合考虑影响力情况，共选取亚洲和太平洋地区、欧洲、中东及非洲、美洲等地区的41 个旅游客源国及我国的港澳台地区，主要介绍它们的自然地理、历史人文、经济发展、政治状况、文化传统、民俗风情、旅游资源与旅游业等。本书条理清晰，重点突出，通俗易懂，并且注重理论与实践相结合，方便学生按图索骥，学以致用，具有较强的实用性。本书为高职高专旅游管理专业系列规划教材之一，既可作为高职高专旅游管理、导游、酒店管理和旅游英语专业的教材，也可作为从事旅游管理工作者的参考读物。
客源国(地区)概况-(第2版) 目录
第1 章 世界旅游业和中国大陆的客源市场 ···································································· 11.1 世界旅游业 ························································································ 11.2 世界旅游区 ··························································································· 51.3 世界旅游客源市场 ·················································································· 91.4 中国大陆的旅游客源市场 ································································ 11本章小结 ····························································································· 16复习思考题 ······························································································· 16第2 章 亚洲和太平洋地区主要客源国 ········································································· 172.1 日本 ······························································································· 172.2 韩国与朝鲜 ················································································· 272.3 蒙古国、哈萨克斯坦、吉尔吉斯斯坦 ····································································· 362.4 新加坡、马来西亚、泰国 ········································································· 462.5 菲律宾、印度尼西亚、越南 ······································································· 592.6 印度、巴基斯坦、尼泊尔、斯里兰卡 ····································································· 712.7 澳大利亚、新西兰 ················································································ 86本章小结 ··························96复习思考题 ······························································································ 96第3 章 欧洲地区主要客源国 ·········································································· 973.1 英国 ······································································································ 973.2 德国 ········································································································ 1053.3 法国 ············································································································ 1123.4 意大利 ·································································································· 1203.5 俄罗斯 ········································································································ 1263.6 西班牙、葡萄牙 ························································································· 1343.7 比利时、荷兰、奥地利、瑞士 ································································· 1423.8 瑞典、丹麦、挪威、芬兰 ········································································ 155本章小结 ········································································································· 168复习思考题 ··································································································· 169第4 章 中东及非洲地区主要客源国 ··········································································· 1704.1 沙特阿拉伯 ·································································································· 1704.2 以色列 ··································································································· 1754.3 埃及 ········································································································ 1794.4 南非 ·········································································································· 184本章小结 ····································································································· 188复习思考题 ································································································· 189第5 章 美洲地区主要客源国 ······································································ 1905.1 美国 ······································································································ 1905.2 加拿大 ································································································ 1995.3 墨西哥 ······························································································ 2055.4 巴西 ····························································································· 212本章小结 ·················
展开全部
客源国(地区)概况-(第2版) 作者简介
熊国铭，2001.6至今，任浙江工商职业技术学院工商管理系旅游教研室主任。多年来，主要承担《客源国（地区）概况》、《餐饮服务与管理》、《旅游管理学》、《酒吧服务与管理》、《前厅客房服务与管理》等课程的教学工作，积累了丰富的教学经验。
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