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管理实务英语 版权信息
- ISBN:9787512401822
- 条形码:9787512401822 ; 978-7-5124-0182-2
- 装帧:暂无
- 册数:暂无
- 重量:暂无
- 所属分类:>>
管理实务英语 目录
管理实务英语 节选
《管理实务英语》内容简介:伴随21世纪经济全球化和国际商贸流通领域的加速发展,国际化经营成为每个中国企业面临的挑战。当代大学生在进行专业知识学习的同时,运用国际上的通用语言——英语进行思考、工作、交流的能力也越来越受到重视。《管理实务英语》帮助读者在英语学习的过程中,理解企业管理的实际业务操作中物流与供应链、市场营销以及金融财务等方面的常用概念和操作实务,有效地达到专业外语的学习目的。《管理实务英语》可以作为营销管理、供应链物流管理以及财务管理等相关本科教学的专业英语教材,也可以为相关专业技术人员阅读参考。
管理实务英语 相关资料
插图:Imagine a society in which every individual is totally self-sufficient, each individualwould produce and consume all of the products and services necessary for survival so therewould be no need for any economic activity related to the exchange of goods and servicesbetween individuals. No such society can be found today. In reality, as individuals begin tospecialize in the production of specific goods or services, a mechanism must arise for theexchange of those goods and services to satisfy the consumption needs of individuals. To doso efficiently and effectively, firms must overcome three discrepancies- discrepancy in space,discrepancy in time, discrepancy in quantity and assortment.Discrepancy in space refers to the fact that the location of production activities and thelocation of consumption are seldom the same. Consider, for example, the householdfurniture industry. Most household furniture in the United States is manufactured in a smallgeographic area in North Carolina and a great deal of office furniture is manufactured inwestern Michigan. Yet, where is furniture demanded? All over the United States! Thisdifference between the location of production and the location of consumption is afundamental problem that must be overcome to accomplish exchange. Discrepancy in time refers to the difference in timing between production andconsumption. Some products, agricultural commodities for example, are produced duringshort time periods but are demanded by customers continuously. On the other hand, manyproducts are manufactured in anticipation of future customer demand.Since manufacturing often does not occur at the same time products are demanded,inventory and warehousing are required. The specific manner in which this discrepancy isovercome results in the service output related to waiting time. It should be noted here thatmuch of the discussion in this text is devoted to the challenges firms face in more closelymatching the rate of production with market consumption.
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