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Peter Doyle is internationally recognized for his teaching and research in marketing and strategy. He is professor of Marketing and Strategic Management at the University of Warwick Business School¡¯s MBA programme and executive courses. Previously he has held Positions at INSEAD, London Business School, Bradford University, Stanford and University of Hawaii.
Peter Dole has run executive programmes for senior managers throughout Europe, the USA, South America and the Far East. He has been voted ¡®Outstanding Teacher¡¯ on numerous university and corporate courses. In addition he has published five books and over on hundred articles in professional journals. He has a First Class Honours degree from the University of Manchester and an MBA and a phD from Camegie-Mellon University, USA. His Research Society and the Best Paper Award of the American Marketing Association and the Europen Marketing Academy.