ÉÌÎñ½»¼ÊÓ¢Óï½Ì³Ì

Unit 1 Introduction to Business Activities 1

Part A General business vocabulary 2

Part B Reading: What is business3

Part C Listening: Turning a hobby into business 7

Part D Translating 8

Part E Writing skills: Notice 8

Part F Further business story: Start your own small business 10

Unit 2 New Ideas 15

Part A General business vocabulary 16

Part B Reading: Why brainstorming is a crucial element in business 17

Part C Listening: Interview 21

Part D Translating 22

Part E Writing skills: Note 23

Part F Further business story: When dogs spark big ideas 24

Unit 3 Company .29

Part A General business vocabulary 30

Part B Reading: Business organization 31

Part C Listening: Working in Apple 35

Part D Translating 36

Part E Writing skills: E-mail 36

Part F Further business story: What is organizational culture 38

Unit 4 Working Patterns 41

Part A General business vocabulary 42

Part B Reading: The secrets of great teamwork43

Part C Listening: Effective teams 47

Part D Translating 48

Part E Writing skills: Letter of complaint 49

Part F Further business story: Two carcompanies, one challenge 50

Unit 5 Business Meeting55

Part A General business vocabulary 56

Part B Reading: Types of corperate meetings 57

Part C Listening: Business metting 60

Part D Translating 61

Part E Writing skills: Minutes 61

Part F Further business story: Business meeting etiquette 63

Unit 6 Customers67

Part A General business vocabulary 68

Part B Reading: What is a customer? 69

Part C Listening: How to entertain clients 72

Part D Translating 73

Part E Writing skills: Sales letter 74

Part F Further business story: Keeping your customers loyal 75

Unit 7 Orders and Payments 79

Part A General business vocabulary 80

Part B Reading: Methods of payments in global marketplace 81

Part C Listening: Urging the buyer to open the L/C 84

Part D Translating 85

Part E Writing skills: Persuasive letter 86

Part F Further business story: How to write sales contracts 87

Unit 8 Advertising 93

Part A General business vocabulary 94

Part B Reading: Types of advertising 95

Part C Listening: Destin chamber of commerce 98

Part D Translating 99

Part E Writing skills: Questionnaire 100

Part F Further business story: History of Coca-Cola company and its advertising .102

Unit 9 Business Travel 105

Part A General business vocabulary 106

Part B Reading: A glimpse into a business travel 107

Part C Listening: Booking a flight seat 110

Part D Translating 110

Part E Writing skills: Graph description 111

Part F Further business story: Tips for business trips 113

Unit 10 Presenting Products 117

Part A General business vocabulary 118

Part B Reading: Elements of doing good presentation 119

Part C Listening: Viscal 122

Part D Translating 123

Part E Writing skills: Business report 123

Part F Further business story: How to plan reports 126

Unit 11 Logistics .131

Part A General business vocabulary 132

Part B Reading: Logistics 133

Part C Listening: Interview with Evergreen Group 137

Part D Translating 138

Part E Writing skills: Proposal 139

Part F Further business story: DHL: A leader in global logistics 141

Unit 12 Staff Management 145

Part A General business vocabulary 146

Part B Reading: Job analysis 147

Part C Listening: How to choose a manager 150

Part D Translating 151

Part E Writing skills: CV 152

Part F Further business story: Human resources management 154

Unit 13 Business Ethics 159

Part A General business vocabulary 160

Part B Reading: Business ethnics 161

Part C Listening: Takata air bag recall 165

Part D Translating 166

Part E Writing skills: Application letter 166

Part F Further business story: The Enron scandal and ethics 169

Unit 14 Going Global 175

Part A General business vocabulary 176

Part B Reading: Multinational corporations 177

Part C Listening: Entering international market 181

Part D Translating 182

Part E Writing skills: Presentation 182

Part F Further business story: Going global: The importance of cross-cultural communication in business 184