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普通高等院校(本科)“素质教育”系列教材 “国民素质教育”培训系列教材人际沟通与社交礼仪(第2版) 版权信息
- ISBN：9787302554851
- 条形码：9787302554851 ; 978-7-302-55485-1
- 装帧：一般胶版纸
- 册数：暂无
- 重量：暂无
- 所属分类：>>
普通高等院校(本科)“素质教育”系列教材 “国民素质教育”培训系列教材人际沟通与社交礼仪(第2版) 本书特色
通俗易懂 超级实用知识新、内容丰富、案例鲜活、贴近实际、注重素质培养和能力提升
普通高等院校(本科)“素质教育”系列教材 “国民素质教育”培训系列教材人际沟通与社交礼仪(第2版) 内容简介
本书严格按照教育部关于“加强国民素质教育”的要求，针对大学生人际沟通与社交礼仪所存在的盲点，结合行为规范、具体介绍：语言沟通、非语言沟通、跨文化沟通、社交礼仪、着装礼仪、聚会礼仪、餐饮礼仪、通联礼仪、公共礼仪、涉外礼仪、克服沟通障碍的方法与技巧等人际沟通与社交礼仪推荐知识，并通过强化应用实训、达到学以致用。
普通高等院校(本科)“素质教育”系列教材 “国民素质教育”培训系列教材人际沟通与社交礼仪(第2版) 目录
目 录
**章 人际沟通与社交礼仪基本概念 ·······················································001
**节 人际沟通概述 ···························································································002
第二节 人际沟通与人际关系 ···············································································007
第三节 社交礼仪与人际关系的构建 ···································································014
第二章 语言沟通的社交礼仪 ······································································021
**节 语言沟通的形式 ·······················································································022
第二节 语言沟通的称呼 ·······················································································025
第三节 语言沟通的规范 ·······················································································031
第四节 语言沟通的表达原则与技巧 ···································································032
第三章 非语言沟通的社交礼仪 ··································································040
**节 非语言沟通的特点与类型 ·······································································041
第二节 正确解读非语言沟通 ···············································································049
第三节 改善肢体语言的技巧 ···············································································056
第四章 人际沟通与管理 ·············································································062
**节 管理沟通的含义及作用 ···········································································063
第二节 管理沟通的内容及常用方法 ···································································066
第三节 管理沟通的策略 ·······················································································071
第四节 突发事件管理与沟通 ···············································································074
第五章 人际沟通中的餐饮礼仪 ··································································084
**节 餐饮形式与宴请组织 ···············································································085
第二节 中餐礼仪 ···································································································090
第三节 西餐礼仪 ···································································································096
第四节 饮茶礼仪 ···································································································100
VIII
第六章 人际沟通中的着装礼仪··································································107
**节服装的功能与着装原则 ···········································································108
第二节女士职业套装礼仪与着装技巧 ·······························································110
第三节男士西装礼仪与着装技巧 ·······································································120
第七章 人际沟通中的聚会礼仪··································································127
**节拜访礼仪 ···································································································128
第二节待客礼仪 ···································································································131
第三节舞会礼仪 ···································································································136
第八章 人际沟通中的公共礼仪··································································143
**节行路礼仪 ···································································································144
第二节乘车礼仪 ···································································································148
第三节集会及赛事礼仪 ·······················································································155
第九章 人际沟通中的通联礼仪··································································162
**节电话礼仪 ···································································································163
第二节网络礼仪 ···································································································169
第三节馈赠礼仪 ···································································································175
第十章 跨文化沟通与涉外礼仪··································································182
**节文化差异对跨文化沟通的影响 ·······························································183
第二节涉外礼仪的基本原则 ···············································································188
第三节跨文化沟通的策略与能力培养 ·······························································191
附录1 首都市民文明公约 ··········································································205
附录2 沟通电话礼仪常用英语···································································206
附录3 常见英语餐饮礼貌提示用语 ····························································209
参考文献······································································································210
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普通高等院校(本科)“素质教育”系列教材 “国民素质教育”培训系列教材人际沟通与社交礼仪(第2版) 作者简介
罗元浩：北京东城职工大学讲师，长期教授：大学生就业与创业、公共关系学、社交礼仪、人际沟通、人际沟通与社交礼仪等课程，出版：《大学生就业指导》《大学生创新创业》《公关礼仪》等教材6部，担任主编与副主编，发表过多篇研究论文，参与了北京市和东城区相关课题的研究工作。
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