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商务英语泛读-(第一册)

商务英语泛读-(第一册)

作者:李健
出版社:北京工业大学出版社出版时间:2014-09-01
开本: 16开 页数: 141
本类榜单:外语销量榜
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商务英语泛读-(第一册) 版权信息

  • ISBN:9787563940288
  • 条形码:9787563940288 ; 978-7-5639-4028-8
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 所属分类:>

商务英语泛读-(第一册) 本书特色

《商务英语泛读》系列教材以《国家中长期教育改革与发展规划纲要》为指导,以高校培养高素质、应用性人才为目标,结合高校教学和商务活动实际情况,精选语料,科学编排。本教材为**册,共设计十个单元,主题涵盖企业组织与管理、企业文化与职场关系、人力资源管理、商务公文、商务会议、商务谈判、商务礼仪、商务旅行、营销策略、财务管理与控制等。本教材适合高校商务英语专业或其他相关专业学生及国际商务从业人员自学、参考。

商务英语泛读-(第一册) 内容简介

《商务英语泛读》系列教材以《国家中长期教育改革与发展规划纲要》为指导,以高校培养高素质、应用性人才为目标,结合高校教学和商务活动实际情况,精选语料,科学编排。本教材为**册,共设计十个单元,主题涵盖企业组织与管理、企业文化与职场关系、人力资源管理、商务公文、商务会议、商务谈判、商务礼仪、商务旅行、营销策略、财务管理与控制等。本教材适合高校商务英语专业或其他相关专业学生及国际商务从业人员自学、参考。

商务英语泛读-(第一册) 目录

unit one company organization and management
 part one lead-in and warming-up
 part two texts
  text a: what management is and why management is needed
  text b: time for the "big small" company
 part three business simulation
 part four fun time
unit two corporate culture and office relationship
 part one lead-in and warming-up
 part two texts
  text a: create a positive corporate culture
  text b: dealing with an office relationship
 part three business simulation
 part four fun time
unit three human resources management
 part one lead-in and warming-up
 part two texts
  text a: in-service training
  text b: job satisfaction and job promotion/raise in pay
 part three business simulation
 part four fun time
unit four business documents
 part one lead-in and warming-up
 part two texts
  text a: introduction of business documents
  text b: differences between business letters and business e-mail
 part three business simulation
 part four fun time
unit five business conferences
 part one lead-in and warming-up
 part two texts
  text a: conducting effective business conferences
  text b: business conference handout, report and etiquette
 part three business simulation
 part four fun time
unit six business negotiation
 part one lead-in and warming-up
 part two texts
  text a: the steps of business negotiation
  text b: the acceptance must be unconditional
 part three business simulation
 part four fun time
unit seven business etiquette
 part one lead-in and warming-up
 part two texts
  text a: business etiquette in pacific rim countries
  text b: etiquette and business etiquette
 part three business simulation
 part four fun time
unit eight business travel
 part one lead-in and warming-up
 part two texts
  text a: how to plan for business travel
  text b: business travel etiquette
 part three business simulation
 part four fun time
unit nine marketing strategy
 part one lead-in and warming-up
 part two texts
  text a: marketing strategy and marketing mix
  text b: branding and advertising
 part three business simulation
 part four fun time
unit ten finance management and control
 part one lead-in and warming-up
 part two texts
  text a: finance management and control
  text b: accounting
 part three business simulation
 part four fun time
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