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社会传播的结构与功能 版权信息
- ISBN:9787565707407
- 条形码:9787565707407 ; 978-7-5657-0740-7
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 所属分类:>
社会传播的结构与功能 本书特色
《社会传播的结构与功能》是传播学奠基人之一哈罗德·拉斯韦尔的传世之作,内容包括: 脍炙人口的“5W”传播模式:谁(who)、对谁(whom)、通过什么渠道(what channel)、说什么(what)、取得了什么效果(what effect); 社会传播的三项功能:(1)守望环境;(2)协调社会各部以回应环境;(3)使社会遗产代代相传。
社会传播的结构与功能 内容简介
《新闻学与传播学经典丛书?英文原版系列:社会传播的结构与功能(英文版)》选取了在新闻学与传播学历史上具有里程碑意义的大师经典名作,如传播学“四大奠基人”哈罗德?拉斯韦尔、保罗?拉扎斯菲尔德等,及加布里埃尔?塔尔德、罗伯特?帕克、哈罗德?伊尼斯、马歇尔?麦克卢汉、库尔特?卢因、卡尔?霍夫兰等这些学界耳熟能详的名家佳作。这些是传播学与新闻学的奠基之作,也是现代新闻学与传播学发展的基础。许多名作都多次再版,影响深远,历久不衰,成为新闻学与传播学的经典。此套丛书采用英文原版出版,希望读者能读到原汁原味的著作。
社会传播的结构与功能 目录
二、传播的结构与功能
三、生物界的对应现象
四、世人的注意框架各不相同
五、对应现象细析
六、需求与价值
七、社会冲突与传播
八、有效的传播
九、传播研究
十、注意力集合体与公众
十一、情感社群与公众
十二、对应程度的启蒙原理
结语
社会传播的结构与功能 节选
A further set of significant equivalences is related tothe circuits of communication, which are predominantlyone-way or two-way, depending upon the degree of reci-procity between communicators and audience. Or, to ex-press it differently, two-way communication occurs whenthe sending and receiving functions are performed with e-qual frequency by two or more persons. A conversation isusually assumed to be a pattern of two-way communica-tion (although monologues are hardly unknown) .Themodern instruments of mass communication give an enor-mous advantage to the controllers of printing plants,broadcasting equipment, and other forms of fixed and spe-cialized capital. But it should be noted that audiences do"talk back," after some delay; and many controllers ofmass media use scientific methods of sampling in order toexpedite this closing of the circuit. Circuits of two-way contact are particularly in evi-dence among the great metropolitan, political, and cultur-al centers of the world.New York, Moscow, London, and Paris, for example, are in intense two-way contact,even when the flow is severely curtailed in volume (as be-tween Moscow and New York). Even insignificant sites become world centers when they are transformed into cap-ital cities (Canberra, Australia; Ankara, Turkey; theDistrict of Columbia, U. S. A.) ,A cultural center likeVatican City is in intense two-way relationship with thedominant centers throughout the world. Even specializedproduction centers like Hollywood, despite their prepon-derance of outgoing material, receive an enormous volumeof messages. A further distinction can be made between messagecontrolling and message handling centers and social for-mations. The message center in the vast Pentagon Build-ing of the War Department in Washington transmits withno more than accidental change incoming messages to ad-dressees. ……
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