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Unit 1 Text A Marketing Management Philosophy Text B The Marketing Mix: 4Ps of Marketing ²Î¿¼ÒëÎÄ£¨Text A£© Êг¡ÓªÏú¹ÜÀíÕÜѧ Case Wal-Mart Marketing Mix £¨4Ps£© Strategy Unit 2 Text A Marketing Environment Text B Environmental Scanning ²Î¿¼ÒëÎÄ£¨Text A£© Êг¡ÓªÏú»·¾³ Case SWOT of Coca Cola Unit 3 Text A Consumer Behavior Text B Factors Influencing Consumer Behavior ²Î¿¼ÒëÎÄ£¨Text A£© Ïû·ÑÕßÐÐΪ Case How Does Food Company Phillsbury Arouse Consuming Passions in China? Unit 4 Text A The Consumer Decision-Making Process Text B Types of Decision-Making Process and DMU ²Î¿¼ÒëÎÄ£¨Text A£© Ïû·ÑÕß¾ö²ß¹ý³Ì Case P&G's Simplifying Solutions to the Proliferation of Consumer Choice Unit 5 Text A STP Model of Marketing Text B Market Segmentation ²Î¿¼ÒëÎÄ£¨Text A£© STPÓªÏúÄ£ÐÍ Case STP Marketing Model of KFC Unit 6 Text A Product Classification Text B Product Decision ²Î¿¼ÒëÎÄ£¨Text A£© ²úÆ··ÖÀà Case Fashion Supply Chain Unit 7 Text A Product Life Cycle and Its Implications Text B Product Life Cycle Management ²Î¿¼ÒëÎÄ£¨Text A£© ²úÆ·ÉúÃüÖÜÆÚ¼°Æ京Òå Case Kit Kat: Revitalising a Brand Leader Unit 8 Text A Pricing Strategy Text B How to Price Your Products ²Î¿¼ÒëÎÄ£¨Text A£© ¶¨¼Û²ßÂÔ Case Apple's Premium Pricing Strategy and Product Differentiation Strategy Unit 9 Text A Retail Marketing Strategies Text B Content Marketing Strategies Boost Customer Loyalty ²Î¿¼ÒëÎÄ£¨Text A£© ÁãÊÛÓªÏú²ßÂÔ Case A Tailored Fit: How Boohoo Used Digital Marketing to Drive Sales and Grow Revenue Unit 10 Text A Sales Promotion Text B Promotional Mix ²Î¿¼ÒëÎÄ£¨Text A£© ´ÙÏú Case Frito-Lay Enhances In-store Promotion via Augmented Reality App