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µ¼ÑÔ Conceptualizing Cross-border E-commerce(¸ÅÄ¿ç¾³µç×ÓÉÌÎñ)
Vocabulary & Expressions
Exercise
Project 1 Registration(×¢²á)
Task 1 Open an account on Amazon(ÔÚÑÇÂíÑ·ÉÏ¿ªÁ¢ÕË»§)
Vocabulary & Expressions
¢ñ.Types of Amazon sites
¢ò.The work needs to be done before Registration
¢ó.Open an account on Amazon
¢ô.Amazon Accounts
Exercises
Task 2 Understand seller's central on Amazon(Á˽âÂô¼Òºǫ́)
Vocabulary & Expressions
¢ñ.What is Amazon Seller Central
¢ò.Seller Info.
¢ó.Understand seller's central on Amazon
Exercise
Thinking & Practicing
Project 2 Products Selection(Ñ¡Æ·)
Task 1 Selection Methods(Ñ¡Æ··½·¨)
Vocabulary & Expressions
Exercise
Task 2 Selection Tools(Ñ¡Æ·¹¤¾ß)
Vocabulary & Expressions
¢ñ.SELLERMOTOR
¢ò.Product scout
¢ó.Market Research
¢ô.Risk Assessment
¢õ.ASIN Lookup
Thinking & Practicing
Project 3 Add Products(ÉϼܲúÆ·)
Task 1 Creating a product listing(´´½¨²úÆ·Á´½Ó)
Vocabulary & Expressions
¢ñ.Product Detail Page
¢ò.How to make a great Detail Page
¢ó.Quick Start Guide for Listing Creation
Exercises
Task 2 Add a Product(Ìí¼Óµ¥¼þÉÌÆ·)
Vocabulary & Expressions
Exercises
Task 3 Add a Variation(´´½¨±äÌåÁ÷³Ì)
Vocabulary & Expressions
Task 4 Add Products via Upload(ÅúÁ¿ÉÏ´«)
Vocabulary & Expressions
Thinking & Practicing
Project 4 In-site operations and Off-site Drainage(Õ¾ÄÚÔËÓªºÍÕ¾ÍâÒýÁ÷)
Task 1 Listing optimization(ÓÅ»¯²úÆ·Ò³Ãæ)
Vocabulary & Expressions
¢ñ.What is Amazon Listing Optimization
¢ò.Amazon Ranking
¢ó.Amazon Marketing
¢ô.Steps to Optimize Your Amazon Listing
Exercises
Task 2 Promotion and holiday marketing(´ÙÏú»î¶¯¼°½Ú¼ÙÈÕÓªÏú)
Vocabulary & Expressions
¢ñ.Ways of promotion activities in Amazon
¢ò.Holiday marketing
Exercises
Task 3 Off-site Drainage(Õ¾ÍâÒýÁ÷)
Vocabulary & Expressions
¢ñ.The importance of digital marketing in cross-border e-commerce
¢ò.Social media in digital marketing
¢ó.Strategies for cross-border e-commerce promotion
Exercises
Thinking & Practicing
Project 5 Mail contacts(ÓʼþÍùÀ´)
Task 1 Mail contacts with customers(ÓëÂò¼ÒµÄÓʼþÍùÀ´)
Vocabulary & Expressions
¢ñ.Pre-sale Service
¢ò.After-sale Service
Exercise
Task 2 Mail contacts with Amazon(ÓëÑÇÂíÑ·µÄÓʼþÍùÀ´)
Vocabulary & Expressions
¢ñ.About Listing
¢ò.Complaint
¢ó.Appeal
Exercise
Task 3 Mail contacts with other sellers(ÓëÆäËûÂô¼ÒµÄÓʼþÍùÀ´)
Vocabulary & Expressions
Exercise
Thinking & Practicing
Project 6 Delivery(ÎïÁ÷)
Task 1 Fulfillment by Amazon(ÑÇÂíÑ·ÎïÁ÷FBA)
Vocabulary & Expressions
¢ñ.The benefits of using FBA
¢ò.How to use FBA
Task 2 Fulfillment by Merchant(Âô¼Ò×Ô·¢»õFBM)
Vocabulary & Expressions
¢ñ.The benefits of using FBM
¢ò.Main Types of FBM
¢ó.FBA or FBM
Thinking & Practicing
Project 7 Payment(Ö§¸¶)
Task 1 Sellers set up account via Amazon(Âô¼Òͨ¹ýÑÇÂíÑ·ÉèÖÃÕË»§)
Vocabulary & Expressions
Exercises
Task 2 Benefits and Concerns of Electronic Payment(µç×ÓÖ§¸¶µÄÓÅȱµã)
Vocabulary & Expressions
Exercise
Task 3 Replies to enquiries about Payment(»Ø¸´¹ØÓÚÖ§¸¶µÄ×Éѯ)
Vocabulary & Expressions
Exercise
Thinking & Practicing
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