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世纪商务英语阅读教程:Ⅰ:基础篇 版权信息
- ISBN:9787568530453
- 条形码:9787568530453 ; 978-7-5685-3045-3
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 所属分类:>
世纪商务英语阅读教程:Ⅰ:基础篇 内容简介
《世纪商务英语阅读教程(基础篇Ⅰ第7版十二五职业教育国家规划教材)》共10个单元,话题围绕生活中的商务,从西方文化引入,接着是讲与商务有关的话题,如:介绍、电话礼仪、商业娱乐、邀请、饮食文化、礼仪、交际技巧、跨文化交际。新版倡导碎片化阅读,每个单元由原来的两个长篇阅读改为1个长篇+若干短篇。同时通过任务驱动,训练学生对阅读技巧的掌握和运用。
世纪商务英语阅读教程:Ⅰ:基础篇 目录
Unit 1 Western Cultures
Part 1 Topic Introduction
Part 2 Reading Skill Focus: Context Clues(1)
Part 3 Practical Reading: Invitation Letters
Part 4 Comprehensive Reading: American Culture
Unit 2 Making Introductions
Part l Topic Introduction
Part 2 Reading Skill Focus: Context Clues(2)
Part 3 Practical Reading: Business Cards
Part 4 Comprehensive Reading: Introductions, Greetings, and Titles in Business
Unit 3 Telephone Etiquette & Netiquette
Part 1 Topic Introduction
Part 2 Reading Skill Focus: Context Clues(3)
Part 3 Practical Reading: Contact Information
Part 4 Comprehensive Reading: Tips for Getting People to Slow Down
Unit 4 Business Invitation & Entertainment
Part I Topic Introduction
Part 2 Reading Skill Focus: Context Clues(4)
Part 3 Practical Reading Business Invitation
Part 4 Comprehensive Reading The Canal Museum-An Ideal Place for Business Receptions
Unit 5 Business Travel
Part I Topic Introduction
Part 2 Reading Skill Focus: Finding the Main Idea(1)
Part 3 Practical Reading Facilities and Services Guide
Part 4 Co mprehensive Reading Hotel Review: Courtyard
Unit 6 Dining Culture
Part 1 Topic Introduction
Part 2 Reading Skill Focus: Finding the Main Idea(2)
Part 3 Practical Reading: Menus
Part 4 Comprehensive Reading: How Americans Eat and Drink
Unit 7 Manners
Part 1 Topic Introduction
Part 2 Reading Skill Focus: Finding the Main Idea(3)
Part 3 Practical Reading:Q & A
Part 4 Comprehensive Reading: Body Language Speaks Louder Than Words
Unit 8 Communication Skills
Part 1 Topic Introduction
Part 2 Reading Skill Focus: Patterns of Paragraph Development(1)
Part 3 Practical Reading: Lists
Part 4 Comprehensive Reading: Various Styles of Communication
Unit 9 Intercultural Communication
Part 1 Topic Introduction
Part 2 Reading Skill Focus: Patterns of Paragraph Development(2)
Part 3 Practical Reading: Tables & Graphs
Part 4 Comprehensive Reading: Intercultural Communication Tips
Unit 10 Being a Smart Customer
Part 1 Topic Introduction
Part 2 Reading Skill Focus: Patterns of Paragraph Development(3)
Part 3 Practical Reading: Online Catalogues
Part 4 Comprehensive Reading: Tips for Spending Your Money Wise
展开全部
世纪商务英语阅读教程:Ⅰ:基础篇 作者简介
王洗薇,沈阳师范大学青年骨干教师,从事高校英语教学多年,拥有丰富的教材编写经验,主编“十二五”职业教育国家规划教材4本。
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