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商务英语阅读教程 版权信息
- ISBN:9787313248305
- 条形码:9787313248305 ; 978-7-313-24830-5
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 所属分类:>>
商务英语阅读教程 内容简介
本书针对国际商务英语专业本科阅读课程编写。全书包含14章, 内容涵盖国际营销、产品开发、定价和价格、分销渠道、销售促销、员工管理、人力资源管理、消费者行为、商业文化、商业道德规范、公司的社会责任、绿色商业等方面, 涉及国际商务的众多领域和环节。本书每单元设有背景知识介绍、两篇课文、生词表、课文注释和练习。
商务英语阅读教程 目录
Unit 1 Marketing
Part I Pre-reading Questions
Part II Intensive Reading
Text A The Paradox of Marketing at Scale
Part 111 Extensive Reading
Text B The Case for Wellness Marketing in Singapore
Unit 2 Product Development
Part I Pre-reading Questions
Part II Intensive Reading
Text A Virtual Reality: A Game-changer for Product Development
Part III Extensive Reading
Text B In Product Development, Let Your Customers Define Perfection
Unit 3 Price and Pricing
Part I Pre-reading Questions
Part II Intensive Reading
Text A High Price, Limited Performance of European Electric Cars Might Boost China Minis
Part III Extensive Reading
Text B Pricing Excellence Is a Strategic Differentiator in Wealth Management
Unit 4 Distribution Channel
Part I Pre-reading Questions
Part II Intensive Reading
Text A In India, Distributions God
Part III Extensive Reading
Text B Your Building Is a Captive Distribution Channel: How to Capture More Value
Unit 5 Promotion
Part I Pre-reading Questions
Part II Intensive Reading
Text A Small Businesses Are Trying to Stay Afloat
Part III Extensive Reading
Text B Are Elections Promotions a Good Idea?
……
Unit 6 Business Ownership
Unit 7 Staff Management
Unit 8 Human Resources
Unit 9 Consumer Behavior
Unit 10 E-commerce
Unit 11 Aspects of Business Culture
Unit 12 Business Ethics
Unit 13 Corporate Social Responsibility
Unit 14 Green Business
References
Part I Pre-reading Questions
Part II Intensive Reading
Text A The Paradox of Marketing at Scale
Part 111 Extensive Reading
Text B The Case for Wellness Marketing in Singapore
Unit 2 Product Development
Part I Pre-reading Questions
Part II Intensive Reading
Text A Virtual Reality: A Game-changer for Product Development
Part III Extensive Reading
Text B In Product Development, Let Your Customers Define Perfection
Unit 3 Price and Pricing
Part I Pre-reading Questions
Part II Intensive Reading
Text A High Price, Limited Performance of European Electric Cars Might Boost China Minis
Part III Extensive Reading
Text B Pricing Excellence Is a Strategic Differentiator in Wealth Management
Unit 4 Distribution Channel
Part I Pre-reading Questions
Part II Intensive Reading
Text A In India, Distributions God
Part III Extensive Reading
Text B Your Building Is a Captive Distribution Channel: How to Capture More Value
Unit 5 Promotion
Part I Pre-reading Questions
Part II Intensive Reading
Text A Small Businesses Are Trying to Stay Afloat
Part III Extensive Reading
Text B Are Elections Promotions a Good Idea?
……
Unit 6 Business Ownership
Unit 7 Staff Management
Unit 8 Human Resources
Unit 9 Consumer Behavior
Unit 10 E-commerce
Unit 11 Aspects of Business Culture
Unit 12 Business Ethics
Unit 13 Corporate Social Responsibility
Unit 14 Green Business
References
展开全部
商务英语阅读教程 作者简介
袁知乾,男,1983年生人。华中师范大学外国语言学及应用语言学专业硕士、讲师,现任衢州学院教师。主要研究方向为外语教学、翻译。
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