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职通商务英语(第三版)综合教程3 版权信息
- ISBN:9787040547979
- 条形码:9787040547979 ; 978-7-04-054797-9
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 所属分类:>
职通商务英语(第三版)综合教程3 内容简介
《职通商务英语》**版于2010年出版,第二版于2016出版,为“十二五”职业教育国家级规划教材。教材自面世以来,以其优良的品质、新颖的编排和科学的设计得到了师生们的一致好评。为适应时代的不断发展和新时期对国际商贸人才的更高要求,编者团队完成了对教材的第二次修订。第三版教材立足于实际教学工作中的商务英语专业课程标准,将商务专业知识、跨文化交际能力与英语语言运用技能相结合;以学习者为中心,以商务活动为环境,以商贸岗位任务为路径,以商务交际为目的,由浅入深,循序渐进,通过对学习者听、说、读、写、译等基本技能的全面训练,使学习者通晓商务技能、掌握英语知识,并具有在未来工作岗位中完成商务任务和商务交际的能力。《职通商务英语(第三版)综合教程3》配备二维码音频资源及《教师参考书3》(电子版),包含 8 个教学单元,主要涉及贸易实务、国际市场、贸易流程等内容。各单元体例基本统一,由学习目标、课文精读、补充阅读等模块构成。
职通商务英语(第三版)综合教程3 目录
UNIT 1 Global Market
Section ⅠEmerging Markets
Section Ⅱ The BRICS
Section Ⅲ A Prosperous China Benefits the World
UNIT 2 Trade Practice
Section ⅠTrade Terms
Section ⅡUCP 600
Section Ⅲ China, More than a World Factory
UNIT 3 Trade Procedure
Section ⅠTrade Procedure
Section ⅡDocuments Used in International Trade Procedure
Section Ⅲ Transportation
UNIT 4 Business Contract
Section Ⅰ Business Contract
Section Ⅱ Sales Contract
Section Ⅲ How to Write a Business Contract
UNIT 5 Management in International Business
Section ⅠInternational Human Resource Management
Section ⅡInternational Operations Management
Section Ⅲ Qualities of an HR Manager
UNIT 6 The Role of Culture in Business
Section ⅠThe Cultural Dimension of International Business
Section ⅡThe Role of Japanese Culture in Business
Section Ⅲ Company Culture
UNIT 7 International Strategic Alliances
Section Ⅰ International Strategic Alliances
Section Ⅱ The Belt and Road Initiative
Section Ⅲ WTO, NAFTA,USMCA and APEC
UNIT 8 Cross-Cultural Communication
Section Ⅰ Cross-Cultural Consultancy in International Business
Section ⅡThe Differences Between Chinese and Western Cultures in International Trade
Section Ⅲ Tips for Successful Cross-Cultural Communication
GLOSSARY
Section ⅠEmerging Markets
Section Ⅱ The BRICS
Section Ⅲ A Prosperous China Benefits the World
UNIT 2 Trade Practice
Section ⅠTrade Terms
Section ⅡUCP 600
Section Ⅲ China, More than a World Factory
UNIT 3 Trade Procedure
Section ⅠTrade Procedure
Section ⅡDocuments Used in International Trade Procedure
Section Ⅲ Transportation
UNIT 4 Business Contract
Section Ⅰ Business Contract
Section Ⅱ Sales Contract
Section Ⅲ How to Write a Business Contract
UNIT 5 Management in International Business
Section ⅠInternational Human Resource Management
Section ⅡInternational Operations Management
Section Ⅲ Qualities of an HR Manager
UNIT 6 The Role of Culture in Business
Section ⅠThe Cultural Dimension of International Business
Section ⅡThe Role of Japanese Culture in Business
Section Ⅲ Company Culture
UNIT 7 International Strategic Alliances
Section Ⅰ International Strategic Alliances
Section Ⅱ The Belt and Road Initiative
Section Ⅲ WTO, NAFTA,USMCA and APEC
UNIT 8 Cross-Cultural Communication
Section Ⅰ Cross-Cultural Consultancy in International Business
Section ⅡThe Differences Between Chinese and Western Cultures in International Trade
Section Ⅲ Tips for Successful Cross-Cultural Communication
GLOSSARY
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