扫一扫
关注中图网
官方微博
本类五星书更多>
-
>
鲍勃·迪伦诗歌集:1961-2012:典藏版
-
>
双城记-英文版
-
>
四级词汇词根+联想记忆法:乱序版
-
>
The secret garden
-
>
哈克贝利.费恩历险记/床头灯英语.2000词读物(英汉对照)
-
>
10000德语分类词汇联想记忆
-
>
英语词汇全书
职通商务英语(第三版)综合教程2 版权信息
- ISBN：9787040549430
- 条形码：9787040549430 ; 978-7-04-054943-0
- 装帧：一般胶版纸
- 册数：暂无
- 重量：暂无
- 所属分类：>
职通商务英语(第三版)综合教程2 内容简介
《职通商务英语》**版于2010年出版，第二版于2016出版，为“十二五”职业教育国家级规划教材。教材自面世以来，以其优良的品质、新颖的编排和科学的设计得到了师生们的一致好评。为适应时代的不断发展和新时期对国际商贸人才的更高要求，编者团队完成了对教材的第二次修订。第三版教材立足于实际教学工作中的商务英语专业课程标准，将商务专业知识、跨文化交际能力与英语语言运用技能相结合；以学习者为中心，以商务活动为环境，以商贸岗位任务为路径，以商务交际为目的，由浅入深，循序渐进，通过对学习者听、说、读、写、译等基本技能的全面训练，使学习者通晓商务技能、掌握英语知识，并具有在未来工作岗位中完成商务任务和商务交际的能力。 《职通商务英语（第三版）综合教程2》配备二维码音频资源及《教师参考书 2》（电子版），包含 8 个教学单元以及两 个复习单元。各教学单元体例基本统一，由任务导入、课文精读、语言要点、商务写作等模块构成。
职通商务英语(第三版)综合教程2 目录
UNIT 1 International Business
Section Ⅰ Lead-in
Section Ⅱ Reading International Business
Section Ⅲ Language Focus
Section Ⅳ Business Writing Fax
Section Ⅴ Listening & Speaking Making Business Appointments
Section Ⅵ Business Etiquette Etiquette of Business Appointments
UNIT 2 Business Expansion
Section Ⅰ Lead-in
Section Ⅱ Reading Alibaba; A Rising International Behemoth
Section Ⅲ Language Focus
Section Ⅳ Business Writing Resume
Section Ⅴ Listening & Speaking Job Interviews
Section Ⅵ Business Etiquette Etiquette in Job Interviews
UNIT 3 Business Relationship
Section Ⅰ Lead-in
Section Ⅱ Reading Corporate Sponsorship
Section Ⅲ Language Focus
Section Ⅳ Business Writing Invitation Letter
Section Ⅴ Listening & Speaking Making an Oral Invitation
Section Ⅵ Business Etiquette Business Dressing Etiquette
UNIT 4 Marketing
Section Ⅰ Lead-in
Section Ⅱ Reading Marketing Research
Section Ⅲ Language Focus
Section Ⅳ Business Writing Marketing Research Questionnaire
Section Ⅴ Listening & Speaking Describing Marketing Graphs
Section Ⅵ Business Etiquette Etiquette of Chinese Banquets
REVIEW of UNITS 1-4
UNIT 5 Import & Export
Section Ⅰ Lead-in
Section Ⅱ Reading Import & Export Business
Section Ⅲ Language Focus
Section Ⅳ Business Writing Letter to Establish Business Relations
Section Ⅴ Listening & Speaking Negotiating Skills
Section Ⅵ Business Etiquette Business Negotiation Etiquette
UNIT 6 Investment
Section Ⅰ Lead-in
Section Ⅱ Reading China's Outbound Investment
Section Ⅲ Language Focus
Section Ⅳ Business Writing Credit Inquiry Letter
Section Ⅴ Listening & Speaking Talking About Investment
Section Ⅵ Business Etiquette Gift-Giving Etiquette
UNIT 7 Exhibitions and Trade Fairs
Section Ⅰ Lead-in
Section Ⅱ Reading Trade Exhibition Trends
Section Ⅲ Language Focus
Section Ⅳ Business Writing Letter of Application
Section Ⅴ Listening & Speaking Trade Show Skills
Section Ⅵ Business Etiquette Trade Show Etiquette
UNIT 8 Customer Relationship Management
Section Ⅰ Lead-in
Section Ⅱ Reading Manage Your Customer Care
Section Ⅲ Language Focus
Section Ⅳ Business Writing Letter of Appreciation
Section Ⅴ Listening & Speaking Approaching Customers
Section Ⅵ Business Etiquette How Can Customer Service Be Friendly?
REVIEW of UNITS 5-8
GLOSSARY
Section Ⅰ Lead-in
Section Ⅱ Reading International Business
Section Ⅲ Language Focus
Section Ⅳ Business Writing Fax
Section Ⅴ Listening & Speaking Making Business Appointments
Section Ⅵ Business Etiquette Etiquette of Business Appointments
UNIT 2 Business Expansion
Section Ⅰ Lead-in
Section Ⅱ Reading Alibaba; A Rising International Behemoth
Section Ⅲ Language Focus
Section Ⅳ Business Writing Resume
Section Ⅴ Listening & Speaking Job Interviews
Section Ⅵ Business Etiquette Etiquette in Job Interviews
UNIT 3 Business Relationship
Section Ⅰ Lead-in
Section Ⅱ Reading Corporate Sponsorship
Section Ⅲ Language Focus
Section Ⅳ Business Writing Invitation Letter
Section Ⅴ Listening & Speaking Making an Oral Invitation
Section Ⅵ Business Etiquette Business Dressing Etiquette
UNIT 4 Marketing
Section Ⅰ Lead-in
Section Ⅱ Reading Marketing Research
Section Ⅲ Language Focus
Section Ⅳ Business Writing Marketing Research Questionnaire
Section Ⅴ Listening & Speaking Describing Marketing Graphs
Section Ⅵ Business Etiquette Etiquette of Chinese Banquets
REVIEW of UNITS 1-4
UNIT 5 Import & Export
Section Ⅰ Lead-in
Section Ⅱ Reading Import & Export Business
Section Ⅲ Language Focus
Section Ⅳ Business Writing Letter to Establish Business Relations
Section Ⅴ Listening & Speaking Negotiating Skills
Section Ⅵ Business Etiquette Business Negotiation Etiquette
UNIT 6 Investment
Section Ⅰ Lead-in
Section Ⅱ Reading China's Outbound Investment
Section Ⅲ Language Focus
Section Ⅳ Business Writing Credit Inquiry Letter
Section Ⅴ Listening & Speaking Talking About Investment
Section Ⅵ Business Etiquette Gift-Giving Etiquette
UNIT 7 Exhibitions and Trade Fairs
Section Ⅰ Lead-in
Section Ⅱ Reading Trade Exhibition Trends
Section Ⅲ Language Focus
Section Ⅳ Business Writing Letter of Application
Section Ⅴ Listening & Speaking Trade Show Skills
Section Ⅵ Business Etiquette Trade Show Etiquette
UNIT 8 Customer Relationship Management
Section Ⅰ Lead-in
Section Ⅱ Reading Manage Your Customer Care
Section Ⅲ Language Focus
Section Ⅳ Business Writing Letter of Appreciation
Section Ⅴ Listening & Speaking Approaching Customers
Section Ⅵ Business Etiquette How Can Customer Service Be Friendly?
REVIEW of UNITS 5-8
GLOSSARY
展开全部
书友推荐
本类畅销
-
英文合同阅读与分析技巧
¥22.4¥59 -
史学专业英语
¥9.5¥38 -
2022图书×抽奖盲袋
¥9.9¥25 -
2023读书月阅读盲盒——天黑，闭眼，刀谁？
¥42.3¥158 -
-
2022读者节纪念徽章-三星会员专属
¥45¥45.6
