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Preface
Chapter One A Study of the Development Features of the Chinese Outbound Tourism Market
1£®1 Background of the study of the Chinese outbound tourist market
1£®2 Development features of the Chinese outbound tourism market
1£®3 Affected factors of the Chinese outbound tourism market
1£®4 Characteristics of the Chinese outbound tourism market
1£®5 Major problems in the market development of Chinese outbound tourism
1£®6 Marketing strategies for the development of the Chinese outbound tourism market
References
Discussion Questions

Chapter Two A Study of the Factors Influencing the Overseas Destinations Chosen by Chinese Outbound Pleasure Tourists
2£®1 Introduction
2£®2 Literature review
2£®3 Methodology
2£®4 Results
2£®5 Conclusions and implications
References
Discussion Questions

Chapter Three A SWOT Analysis and Strategies for Tourism Development in Western China
3£®1 Introduction
3£®2 Current features of tourism in western China
3£®3 A tourism SWOT analysis in western China
3£®4 Recommended tourism development strategies
3£®5 Conclusions and limitations
References
Discussion Questions

Chapter Four A Study of the Motivations and Preferences of Student Groups from Asian Areas Majoring in Hospitality and Tourism Management Programs
4£®1 Introduction
4£®2 Literature review
4£®3 Methods
4£®4 Results
4£®5 Conclusions and discussion
References
Discussion Questions

Chapter Five A Study of the Contribution of Tourism to Promoting Reconciliation and Peace between Mainland China and Taiwan China
5£®1 Introduction
5£®2 Tourist flows between Mainland China and Taiwan China
5£®3 Political and economic development between Mainland China and Taiwan China
5£®4 Problems of current tourism flows between Mainland China and Taiwan China
5£®5 Strategies for activating tourism cooperation between Mainland China and Taiwan China
5£®6 Conclusions and discussion
References
Discussion Questions

Chapter Six A Study of Tourists' Perceptions towards Xinjiang£º Cultural Tourism Risks of Western China Based on Crisis Management
6£®1 Introduction
6£®2 Literature review
6£®3 Data sources
6£®4 Results
6£®5 Conclusions
References
Discussion Questions

Chapter Seven A Study of Tourists' Perceptions£¬ Satisfaction and Behaviors£ºEthnic Chinese Cultural Tourism Destinations from the Perspective of the Tourist Experience
7£®1 Introduction
7£®2 Research background and literature review
7£®3 Methodology
7£®4 Results
7£®5 Discussion and conclusions
References
Discussion Questions

Chapter Eight A Study of Chinese Intended Travel to Japan Based on the Multidimensional Interactive Decision Tree Model£º A Case Study of Domestic Residents after the Diaoyu Island Political Crisis
8£®1 Introduction
8£®2 Literature review
8£®3 Methodology
8£®4 Data analyses
8£®5 Conclusions
References
Discussion Questions

Chapter Nine A Study of People's Perceptions of the Social Impacts of the Beijing Olympic Games before and after 2008
9£®1 Introduction
9£®2 Literature review
9£®4 Methodology
9£®5 Data sources
9£®6 Research results
9£®7 Conclusions
References
Discussion Questions