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Module 1 INTRODUCTION
Chapterl The World Renowned Banks
1 1 Citigroup
1 2 Dai -Ichi Kangyo Bank
1£®3 JPMorgan Chase
1£®4 BankofAmerica
1£®5 BarclaysBank
1£®6 Hong Kong and Shanghai Banking Corp Ltd
1£®7 BankofChina
1£®8 Bank ofMontreal
1£®9 Swiss Bank Corp
1£®10 First Interstate Bankcorp
1£®11 Standard Chartered Bank
1£®12 Deutsche Bank
1£®13 Bank ofEngland
Reading Material
Exercises
Business Tip£º Business Meeting
Chapter2 International Economic Organizaiions
2£®1 Comprehensive Economic Organizations
2£®2 Organizations in Trade
2£®3 Organizations in Finance
ReadingMaterial
Exercises
Business Tip£º Business Lunch

Module 2 INTERNATIONAL MARKETING
Chapter l Introduction to Marketing
Reading Material
Exercises
Business Tip£º Making a Client Wait
Chapter2 Analysis of Market Environment
2£®1 Background of Market Environment
2£®2 Relevant Knowledge
Reading Material
Business Tip£º Learn about the Art of Gifting
Chapter3 Market Research
3£®1 Pre - knowledge
3£®2 Theory of Marketing
Business Tip£º Express Yourself through Your Business Card
Chapter 4 Market Segmentation£¬ Targeting and Positioning
4£®1 Introduction
4£®2 Relevant Knowledge
Reading Material
Exercises
Business Tip£º Negotiating Tip
Chapter 5 The Marketing Mix
5£®1 4P's
5£®2 Promotional Mix
Chapter 6 Channels of Disrribution
6£®1 Channels of Distribution
6£®2 Wholesaling
Business Tip£º Conversational Tip
Chapter 7 Marketi'ng for E -commerce
7£®1 Marketing for E -commerce
7£®2 Relevant Knowledge
Reading Material

Module 3 PRACTICE OF INTERNATIONAL BUSINESS
Chapter 1 Establishrng Business Relations
1£®1 Pre -knowledge
1£®2 Correspondence
1£®3 Dialogues
Exercise s
Reading Material
Chapter 2 Inquiries and Offers
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Module 4 BUSINESS CONTRACT MAKING
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