ÏÖ´úÉÌÎñÓ¢Óïд×÷

contents unit 1  the components of business letters ÉÌÎñÐź¯µÄ¹¹³É (1)     1.1  the essential parts of a business letter (1)     1.2  the optional parts of a business letter (3)     1.3  the formats of a business letter(5)     1.4  the overall appearance of a business letter (9) unit 2  language style and cultural awareness of business letters ÉÌÎñÐź¯µÄÓïÑÔ·ç¸ñÓëÎÄ»¯ÈÏÖª (13)     2.1  concise (13)     2.2  intercultural awareness (16) unit 3  the tone of a business letter ÉÌÎñÐź¯µÄÓïÆø (21)     3.1  writing for your audience (21)     3.2  three approaches in dealing with messages (26) unit 4  inquiries ѯ¹ºº¯ (36)     4.1  introduction (36)     4.2  sample letters (36) unit 5  replies »Ø¸´º¯ (47)     5.1  introduction (47) 5.2  sample letters (48) unit 6  letters of declining ¾Ü¾øº¯ (60)     6.1  introduction (60)     6.2  sample letters (61) unit 7  goodwill and social letters ÓѺÃÓëÉç½»Ðź¯ (70)     7.1  invitation letter (70)     7.2  letter of thanks (80)     7.3  letter of congratulations (84)     7.4  letter of sympathy and condolence (89)     7.5  letter of complaints and claims (93) unit 8  interoffice routine letters °ì¹«ÊÒÈÕ³£Ðź¯ (111)     8.1  letter of appointment (111)     8.2  letter of introduction (118)     8.3  letter of recommendation (122)     8.4  letter of notification (127) unit 9  memos, e-mails and notices ±¸Íü¼¡¢µç×ÓÓʼþ¼°Í¨¸æ (143)     9.1  memos (143)     9.2  e-mails (151)     9.3  notices (153) unit 10  sales letters and advertisement         ÏúÊÛÐź¯Óë¹ã¸æ (163)     10.1  introduction (163)     10.2  sales letters (165)     10.3  advertisement (175) unit 11  business reports (i) ÉÌÎñ±¨¸æ£¨Ò»£©(187)     11.1  the introduction to reports (187) 11.2  components of a business report(194) unit 12  business reports (ii)       ÉÌÎñ±¨¸æ£¨¶þ£©(200)     12.1  informational reports (200)     12.2  analytical reports and feasibility reports (210) unit 13  business reports (iii) ÉÌÎñ±¨¸æ£¨Èý£©(217)     13.1  proposal reports (217)     13.2  annual report (224) unit 14  contracts ºÏͬ (239)     14.1  types of business contracts (239)     14.2  components of a business contract (241)     14.3  language and stylistics features (241)     14.4  layout (244)     14.5  writing steps (245)     14.6  samples (247) unit 15  questionnaires µ÷²éÎʾí (265)     15.1  introduction(265)     15.2  types of questionnaire (265)     15.3  layout of a questionnaire (266)     15.4  preparing a questionnaire (268)     15.5  interpreting the findings (269)     15.6  samples (270) unit 16  business summary ÉÌÎñ¸ÅÒª (279)     16.1   introduction (279)     16.2   features of a well-written summary (279)     16.3   writing a summary (280)     16.4   checklist and list for speech (283) unit 17  employment writing ¾Íҵд×÷ (291)     17.1  job description (291)     17.2  job application letter (293)     17.3  curriculum vitae (296)     17.4  job offer and acceptance (301)     17.5  reference check (304) references (312) ²Î¿¼ÎÄÏ×