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Unit 1 Cultural Differences
Text A Understanding Cultural Differences in Business
Text B How Can Cultural Differences Affect Business Communication?
Text C The Differences Between Chinese and Western Culture
Writing Letter of Apology

Unit 2 Appointments
Text A Effective Appointment Setting Techniques
Text B Canceling an Appointment
Text C Top Tips for Appointment Setting
Writing Letter of Making Engagement

Unit 3 Business Visiting
Text A How to Prepare for a Business Trip
Text B Business Etiquette Tips for International Travel
Text C How to Behave on International Business Trips
Writing Letter of Request

Unit 4 Effective Business Communication
Text A Improving Business Communication Skills
Text B Successful Business Communication£º It Starts at the Beginning
Text C 9 Secrets of Effective Business Communication
Writing Letter of Complaint

Unit 5 Intercultural Etiquette
Text A Intercultural Business Etiquette
Text B Global Etiquette Dos and Don'ts
Text C What Is Intercultural Etiquette?
Writing Letter of Inquiries

Unit 6 Travel and Tourism
Text A Tips for Holiday Travel
Text B Five Tips for Holiday Air Travel
Text C How to Truly Relax While Traveling
Writing Letter of Introduction and Recommendation

Unit 7 International Trade
Text A Benefits of International Trade
Text B The Global Economy Is Counting on a U. S./Europe Trade Deal
Text C The Apple/Samsung Trade Dispute Can't Be Solved by Trade Policy
Writing Letter of Reservation

Unit 8 Entertaining
Text A How to Entertain Business Clients When They Are in Town
Text B Google and YouTube Plot to Conquer TV and Music Business
Text C Successful Entertaining in China
Writing Letter of Application

Appendix ¢ñ Background£¬ Language Points and Translation
Appendix ¢ò Keys to the Exercises
Appendix ¢ó Glossary