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about the contributors 
acknowledgments 
introduction 
martin melaver 
chapter 1 narrating values, shaping values, creating value 
martin melaver 
chapter 2 "green glue": hr practices and processes 
that make sustainable values stick 
zelda tenenbaum 
chapter 3 green from the inside out 
tommy linstroth 
chapter 4 green is the color of money 
denis blackburne 
chapter 5 green is (also) the color of inexperience: 
learning from a leed pilot project 
randy peacock 
chapter 6 existing buildings: the green-headed stepchild 
of the sustainability movement 
scott doksansky 
chapter 7 dollars and (common) sense: realizing 
the value of green for key users 
colin m. coyne 
chapter 8 sustainable brokerage: diffusing green 
practices to gain broad market acceptance 
rhett mouchet and clara fishel 
chapter 9 the fine print: legal issues in green 
building projects 
robert e. stanley, esq. and justin shoemake, esq 
chapter 10 marketing sustainable development: 
a million shades of green 
dan monroe and lisa lilienthal 
conclusion: inscribing key lessons learned into the fabric 
of a green business 
martin melaver 
index