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Unit1 ¹ØÓÚÎÄ»¯ Part ¢ñ Reading Text 1 Culture and Communication Text 2 Culture in Business Communication Part ¢ò Listening The Role of Intercultural Communication Part ¢ó Chinese Summary Part ¢ô Word Study Part ¢õ Exercises Unit2 Àí½âÉÌÎñ½»¼Ê Part ¢ñ Reading Text 1 Becoming an Effective Business Communicator Text 2 Cross-Cultural Verbal Communication Styles Part ¢ò Listening Cultural Differences in Business Communication Part ¢ó Chinese Summary Part ¢ô Word Study Part ¢õ Exercises Unit3 ¿çÎÄ»¯½»¼Ê¸ÅÊö Part ¢ñ Reading Text 1 Your Brain on Culture Text 2 How to Manage Intercultural Communication Part ¢ò Listening Cultural Studies and Social Change Part ¢ó Chinese Summary Part ¢ô Word Study Part ¢õ Exercises Unit4 µ±½ñ¿çÎÄ»¯¹ú¼ÊÀíÂÛ Part ¢ñ Reading Text 1 Dominant Theories in Intercultural Business Communication Text 2 Cultivating A Global Mind-set Part ¢ò Listening Intercultural Communication Competence Part ¢ó Chinese Summary Part ¢ô Word Study Part ¢õ Exercises Unit5 ¿çÎÄ»¯½»¼ÊÖеÄÉÌÎñÀñÒÇ Part ¢ñ Reading Text 1 Greetings, Introductions, and Business Cards Text 2 Conversational Customs and Manners Part ¢ò Listening Dining and Tipping Part ¢ó Chinese Summary Part ¢ô Word Study Part ¢õ Exercises Unit6 ¿çÎÄ»¯¼ÛÖµ¹Û Part ¢ñ Reading Text 1 Cultural Values in Business and Society Text 2 Different Values Systems Part ¢ò Listening Equities and eBay--Culture Gets in the Way Part ¢ó Chinese Summary Part ¢ô Word Study Part ¢õ Exercises Unit7 ¿çÎÄ»¯½»¼ÊÖеÄÓïÑÔÒòËØ Part ¢ñ Reading Text 1 Role of Language in Intercultural Communications Text 2 Lingua Franca and Message Comprehension Part ¢ò ListeningII0 Language, Logic, and Communication Part ¢ó Chinese Summary Part ¢ô Word Study Part ¢õ Exercises Unit8 ÉÌÎñ½»¼ÊÖеÄÎÄ»¯¶àÑùÐÔ Part ¢ñ Reading Text 1 Cultural Diversity at Workplace Text 2 Enhancing Intercultural Communication in the Workplace Part ¢ò Listening Current Trends in the Global Workplace Part ¢ó Chinese Summary Part ¢ô Word Study Part ¢õ Exercises Unit9 ¿çÎÄ»¯¶ÔÉÌÎñ½»¼ÊµÄÓ°Ïì Part ¢ñ Reading Text 1 Social Hierarchies Affect Effective Intercultural Business Communication Text 2 Office Customs and Practices Part ¢ò Listening Customary DemeanorBehavior Part ¢ó Chinese Summary Part ¢ô Word Study Part ¢õ Exercises Unit10 ¿çÎÄ»¯¶ÔÉÌÎñ½»¼ÊµÄÓ°Ïì Part ¢ñ Reading Text 1 Leadership Challenges in A Globally Intercultural World Text 2 Cross-Cultural Dimensions of Decision Making Part ¢ò Listening Human Resources Management (HRM in Business Communication Part ¢ó Chinese Summary Part ¢ô Word Study Part ¢õ Exercises Unit11 ¿çÎÄ»¯½»¼ÊÕÏ°­ Part ¢ñ Reading Text 1 About Intercultural Communication Barriers Text 2 High-context and Low-context Cultures Part ¢ò Listening Behavioral Barriers to Communication Part ¢ó Chinese Summary Part ¢ô Word Study Part ¢õ Exercises Unit12 ÈçºÎÓ¦¶Ô¿çÎÄ»¯½»¼Ê Part ¢ñ Reading Text 1 Cross-cultural Communication Strategies Text 2 Managing in Multicultural Teams Part ¢ò Listening Intercultural Communication and Conflict Management Part ¢ó Chinese Summary Part ¢ô Word Study Part ¢õ Exercises Unit13 ¿çÎÄ»¯¹ÜÀí Part ¢ñ Reading Text 1 How A Global Mindset Translate to Bottom-line Results? Text 2 Why Cross-cultural Communication Is Critical to Virtual Teams and How to Overcome the Intercultural Disconnect? Part ¢ò Listening Being Culturally Sensitive Part ¢ó Chinese Summary Part ¢ô Word Study Part ¢õ Exercises Unit14 ¿çÎÄ»¯Ì¸ÅÐ Part ¢ñ Reading Text 1 Communicating and Negotiating across Cultures Text 2 The Phases of Intercultural Negotiation Part ¢ò Listening Communication and Style of Negotiating Part ¢ó Chinese Summary Part ¢ô Word Study Part ¢õ Exercises Unit15 ¿çÎÄ»¯ÓªÏú Part ¢ñ Reading Text 1 Cultural Dynamics in Assessing Global Markets Text 2 Cultural Knowledge Part ¢ò Listening Required Adaptation Part ¢ó Chinese Summary Part ¢ô Word Study Part ¢õ Exercises Unit16 ¿çÎÄ»¯½»¼ÊÃæÁÙµÄÌôÕ½ Part ¢ñ Reading Text 1 The Challenge and Opportunity of Intercultural Cooperation Text 2 Information Technology and Global E-communication Part ¢ò Listening Becoming Culture Savvy in Cross-cultural Environment Part ¢ó Chinese Summary Part ¢ô Word Study Part ¢õ Exercises