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¡ñChapter 1 introduction
¡ñChapter 2 advertising environment for children in China
¡ñ Advertising media environment in China
¡ñ Food advertising on television in Western countries and in
¡ñ China
¡ñ Advertising appeals used in advertising in Western
¡ñ countries and in China
¡ñ Cultural values in Chinese advertisements
¡ñ Advertising laws and regulations in China
¡ñChapter 3 how does advertising affect children?
¡ñ The effects of television food advertising
¡ñ Effects of advertising on children in China
¡ñ Other effects
¡ñChapter 4 how do children gradually understand tv advertising?
¡ñ Visual attention to TV advertisement
¡ñ Ability to distinguish between advertisements and
¡ñ programs
¡ñ Understanding the intent of advertising
¡ñ Understanding other issues of advertising
¡ñ Advertising literacy
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