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Part ¢ñ Theories and Practices in Cross-cultural Communication
1 Culture and Communication
1£®1 Culture
1£®1£®1 The definition of culture
1£®1£®2 The basic function of culture
1£®1£®3 The characteristics of culture
1£®1£®4 The determinants of culture
1£®2 Communication
1£®2£®1 The definition of communication
1£®2£®2 Characteristics of communication
1£®2£®3 The classification of communication
1£®2£®4 Verbal communication
1£®2£®5 Nonverbal communication
1£®2£®6 Communication styles
1£®2£®7 Intercultural communication
2 The Importance of Business Culture in Doing Business
2£®1 The Definition of Business Culture
2£®2 Elements £¨Factors£© of Business Culture
2£®3 Business £¨Negotiation£© Process and Tactics
2£®3£®1 Business £¨Negotiation£© process
2£®3£®2 Business £¨Negotiation£© tactics
2£®4 Cultural Differences Affecting Business £¨Negotiation£©
3 Cultural Shock£¬Theories and Analytical Frameworks
3£®1 Cultural Shock
3£®1£®1 Characteristics of cultural shock
3£®1£®2 Causes of cultural shock
3£®1£®3 Stages of cultural shock
3£®1£®4 Managing cultural shock
3£®2 Theories and Analytical Frameworks
3£®2£®1 Hofstede's cultural dimension
3£®2£®2 Trompenaars' s cultural dimension
3£®2£®3 Edwards T£®Hall's cultural dimension
3£®2£®4 Kluckhohn and Strodtbeck's Value Orientations
4 Cultural Differences Analysis
4£®1 Cross-culture Similarities and Differences
4£®1£®1 Similarities across cultures
4£®1£®2 Differences across cultures
4£®2 Cultural Differences in Selected Countries
4£®2£®1 United States of America
4£®2£®2 Japan
4£®2£®3 Russia
4£®2£®4 France
4£®2£®5 Germany
4£®2£®6 Saudi Arabia

Part ¢ò Getting to Know More about the Chinese Culture
5 Roots of Chinese Culture
5£®1 Chinese Mythology
5£®1£®1 Roots of Chinese mythology
5£®1£®2 Common themes in Chinese mythology
5£®1£®3 Features of Chinese mythology
5£®2 Chinese Philosophy and Religion
5£®2£®1 Confucianism
5£®2£®2 Taoism
5£®2£®3 Buddhism
5£®2£®4 Their relationship
5£®3 Values£¬ norms and some core concepts in Chinese Culture
5£®3£®1 The characteristics of the Chinese culture
5£®3£®2 Manifestations of the characteristics of the Chinese people
5£®3£®3 Attitude to take

Part ¢ó Understanding Chinese Business Culture
6 Collectivist Culture in China
6£®1 Prevalence of Collectivism
6£®2 The Core Beliefs in Chinese Collectivist Culture
6£®2£®1 Group
6£®2£®2 Loyalty
6£®2£®3 Guanxi
6£®2£®4 Face issues
6£®3 Guideline
7 Hierarchical Culture in China
7£®1 High Power Distance in China
7£®1£®1 Social strata and social mobility
7£®1£®2 Organizational structure
7£®1£®3 Communication flows
7£®2 Symbols of Power in China £º
7£®2£®1 Education and profession
7£®2£®2 Family connections
7£®2£®3 Age
7£®2£®4 Gender
7£®2£®5 Language£¬dialect and accent
7£®2£®6 Attire
7£®2£®7 Titles
7£®3 Guideline
8 High-context Communication in China
8£®1 Preference for High-context Communication
8£®2 Characteristics of High-context Communication in China
8£®2£®1 Implicit and indirect communication
8£®2£®2 Nonverbal communication emphasis
8£®2£®3 Favoring indirect and circuitous reasoning
8£®2£®4 Relying on intuition and trust
8£®2£®5 Adhering to the spirit of the law
8£®3 Guideline

Part ¢ô Chinese Business Etiquette and Social Protocol
9 Etiquettes in Business Meetings
9£®1 The Etiquette
9£®1£®1 The concept of etiquette
9£®1£®2 The function of the etiquette
9£®2 International Business Etiquettes
9£®2£®1 The importance
9£®2£®2 The concept and characteristics
9£®2£®3 International business etiquette rules
9£®3 Preparation of the Meeting
9£®3£®1 Meeting appointments
9£®3£®2 Seat arrangement
9£®4 Manners about Receptionists
9£®5 Business Dress
9£®5£®1 Different dress for different time
9£®5£®2 Different dress for different gender
9£®6 Exchanging Business £¨Visiting£© Cards
9£®6£®1 When offering business cards
9£®6£®2 When receiving business cards
9£®7 Address Your Business Counterpart
9£®8 Conversation
9£®8£®1 Welcome topics of conversation
9£®8£®2 Topics to avoid
9£®8£®3 Matters to attention
10 Etiquettes in Business Negotiation
10£®1 The Preparation of Negotiation
10£®1£®1 The purpose and requirements
10£®1£®2 The basic content
10£®1£®3 Method of investigation
10£®2 Candidates
10£®3 Use Good Translators and Interpreters
10£®4 Matters Need Attention
10£®5 Price
10£®6 Contracts
10£®7 When Negotiate with Chinese
11 Etiquette in Business Office
11£®1 Communication and Conversation
11£®1£®1 Medium of communication
11£®1£®2 Conversation
11£®2 Hierarchical Relations
11£®2£®1 Relation with superior
11£®2£®2 Relation with colleague
11£®2£®3 Relation with subordinate
11£®3 Work Environment
11£®3£®1 Desktop environment and psychological environment
11£®3£®2 Layout and decoration
12 Etiquette in Business Dining and Gift
12£®1 Etiquette in Business Dining
12£®1£®1 Seating arrangement
12£®1£®2 Table manners
12£®1£®3 Wine
12£®2 Etiquette in Business Gift
12£®2£®1 Giving gifts
12£®2£®2 Accepting gifts
References