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新编商务英语 版权信息
- ISBN:9787562957096
- 条形码:9787562957096 ; 978-7-5629-5709-6
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 所属分类:>
新编商务英语 内容简介
《新编商务英语》围绕一整套商务活动展开,以真实的商务情境为线索,涵盖迎接外商、宴请、安排行程,电话联系、召开会议等日常商务活动,包括建立业务关系、询盘、发盘、价格磋商、成交、支付、装运、理赔等主要业务环节,同时讨论了岗位与职业、商展等与现代商务活动紧密相关的话题,强化学生的听、说、读、写、译等基本技能。 《新编商务英语》共14个单元,每个单元围绕主题,采取任务型训练,通过5个教学模块——听说训练、实用阅读、案例分析、拓展阅读、文化沙龙来提高教学的灵活性和趣味性,强化学生英语基本功的培养。 《新编商务英语》既适用于高职高专商务英语专业的教学,也可作为相关经济贸易专业的专业英语教材,还可用作商界人士自学培训用书。
新编商务英语 目录
Unit 1 Meeting a Trade Delegation
Part I Listen and Talk
Part II Reading
Effective Strategies for International Negotiators (I)
Part III Case Study
Status Inquiries
Part IV AdditionaIReading
Effective Strategies for International Negotiators (II)
Part V Culture Salon
Rules of Interaction
Unit 2 Business Dinner
Part I Listen and Talk
Part II Reading
Chinese Cuisine
Part III Case Study
Invitation Cards & Letters
Part IV Additional Reading
Eating in the USA
Part V Culture Salon
Table Manners
Unit 3Factory Tours and Sightseeing
Part I Listen and Talk
Part II Reading
Travel Broadens Executive Minds
Part III Case Study
Short Company Profiles
Part IV Additional Reading
Welcome to Beijing
Part V Culture Salon
Travel Agency
Unit 4 Establishing Business Relations
Part I Listen and Talk
Part II Reading
China Import and Export Fair
Part III Case Study
Letters of Establishing Business Relations
Part IV Additional Reading
EU-China Relations
Part V Culture Salon
How to Establish and Keep Business Relationships with the Arabs
Unit 5 Enquiries and Offers
Part I Listen and Talk
Part II Reading
Cross-cultural Negotiating
Part III Case Study
Letters of Enquiries and Offers
Part IV Additional Reading
Asking Questions
Part V Culture Salon
Conceding and Bargaining
Unit 6 Counter Offer
Part I Listen and Talk
Part II Reading
Export Pricing
Part III Case Study
Letters of Counter-offer
Part IV Additional Reading
Business Customs of the
United States
Part V Culture Salon
Counter-Offer
Unit 7 Terms of Payment
Part I Listen and Talk
Part II Reading
Terms of Payment
Part III Case Study
Letters of Credit
……
Unit 8 Business Contracts
Unit 9 Delivery of Goods
Unit 10 Complaints and Claims
Unit 11 Commodities Fair
Unit 12 Meeting
Unit 13 Telephone Calls
Unit 14 Jobs and Careers
References
Part I Listen and Talk
Part II Reading
Effective Strategies for International Negotiators (I)
Part III Case Study
Status Inquiries
Part IV AdditionaIReading
Effective Strategies for International Negotiators (II)
Part V Culture Salon
Rules of Interaction
Unit 2 Business Dinner
Part I Listen and Talk
Part II Reading
Chinese Cuisine
Part III Case Study
Invitation Cards & Letters
Part IV Additional Reading
Eating in the USA
Part V Culture Salon
Table Manners
Unit 3Factory Tours and Sightseeing
Part I Listen and Talk
Part II Reading
Travel Broadens Executive Minds
Part III Case Study
Short Company Profiles
Part IV Additional Reading
Welcome to Beijing
Part V Culture Salon
Travel Agency
Unit 4 Establishing Business Relations
Part I Listen and Talk
Part II Reading
China Import and Export Fair
Part III Case Study
Letters of Establishing Business Relations
Part IV Additional Reading
EU-China Relations
Part V Culture Salon
How to Establish and Keep Business Relationships with the Arabs
Unit 5 Enquiries and Offers
Part I Listen and Talk
Part II Reading
Cross-cultural Negotiating
Part III Case Study
Letters of Enquiries and Offers
Part IV Additional Reading
Asking Questions
Part V Culture Salon
Conceding and Bargaining
Unit 6 Counter Offer
Part I Listen and Talk
Part II Reading
Export Pricing
Part III Case Study
Letters of Counter-offer
Part IV Additional Reading
Business Customs of the
United States
Part V Culture Salon
Counter-Offer
Unit 7 Terms of Payment
Part I Listen and Talk
Part II Reading
Terms of Payment
Part III Case Study
Letters of Credit
……
Unit 8 Business Contracts
Unit 9 Delivery of Goods
Unit 10 Complaints and Claims
Unit 11 Commodities Fair
Unit 12 Meeting
Unit 13 Telephone Calls
Unit 14 Jobs and Careers
References
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