ÉÌÎñÓ¢ÓïÔĶÁ.µÚ2²á

Unit 1¡¡Business Ideas
Text A¡¡7 Ways to Discover a Winning Business Idea
Text B¡¡China's Home Builder Country Garden Constructs a New Strategy
Chinese and International Culture Tour
Unit 2¡¡Business Shareholders
Text A¡¡What Is a Corporate Board of Directors?
Text B¡¡China's First Hostile Takeover Battle Ushers in New Era
Chinese and International Culture Tour
Unit 3¡¡Career Development
Text A¡¡Would You Refuse a Promotion to Stay in a Job You Love?
Text B¡¡Career Development in China
Chinese and International Culture Tour
Case Study
Unit 4¡¡Employee Training
Text A¡¡10 Tricks for Cutting Training Costs
Text B¡¡Training Chinese Staff
Chinese and International Culture Tour
Unit 5¡¡Employee Motivation
Text A¡¡“Death by Overwork” in Japan Exposes Dangers of Overtime Culture
Text B¡¡How to Inspire & Motivate Chinese Employees
Chinese and International Culture Tour
Case Study
Unit 6¡¡Business Conflict
Text A¡¡Solving Confl icts Between Business Associates
Text B¡¡Managing Confl ict in Chinese Negotiation
Chinese and International Culture Tour
Unit 7¡¡Marketing
Text A¡¡Marketing Is All around Us
Text B¡¡Top 10 Secrets inside Xiaomi's Marketing
Chinese and International Culture Tour
Unit 8¡¡Brands
Text A¡¡Brand Equity
Text B¡¡China Is Really Big. Its Brands, Not So Much
Chinese and International Culture Tour
Unit 9¡¡Advertising
Text A¡¡How to Advertise
Text B¡¡The Evolution of Gaming Advertising in China
Chinese and International Culture Tour
Case Study
Unit 10¡¡Promotion
Text A¡¡Create a Successful Promotion
Text B¡¡Australian Quality Health Supplements Set to Take Off in China
Chinese and International Culture Tour
Appendix I Glossary
Appendix II TEM-4 (2011?C2014)