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Unit 1
Text A Management 1
Text B Managerial Skills 10
Reading Material Fayol’s Principles ofManagement 15
²Î¿¼ÒëÎĹÜÀí 18
Unit 2
Text A Business Plan 21
Text B Five Ps For Strategy 28
Reading Material SWOT Analysis and FiveCompetitive Forces 32
²Î¿¼ÒëÎÄÉÌÒµ¼Æ»® 34
Unit 3
Text A Human Resource Management 37
Text B The Nature of Motivation 45
Reading Material Who Appraises Performance?49Unit 1 Text A Management 1 Text B Managerial Skills 10 Reading Material Fayol’s Principles of Management 15 ²Î¿¼ÒëÎÄ ¹ÜÀí 18 Unit 2 Text A Business Plan 21 Text B Five Ps For Strategy 28 Reading Material SWOT Analysis and Five Competitive Forces 32 ²Î¿¼ÒëÎÄ ÉÌÒµ¼Æ»® 34 Unit 3 Text A Human Resource Management 37 Text B The Nature of Motivation 45 Reading Material Who Appraises Performance? 49 ²Î¿¼ÒëÎÄ ÈËÁ¦×ÊÔ´¹ÜÀí 51 Unit 4 Text A Marketing Management 53 Ä¿¡¡¡¡Â¼ Contents ¹¤É̹ÜÀíÓ¢Óï VI Text B Marketing Management Philosophies 60 Reading Material Target Consumers 64 ²Î¿¼ÒëÎÄ Êг¡ÓªÏú¹ÜÀí 66 Unit 5 Text A Operations Management 69 Text B The Ever Changing World of Operations Management 77 Reading Material Manufacturing and Services: Differences and Similarities 81 ²Î¿¼ÒëÎÄ ÔËÓª¹ÜÀí 84 Unit 6 Text A Logistic Management 87 Text B Logistical Integration Objectives 93 Reading Material Supply Chain Management 98 ²Î¿¼ÒëÎÄ ÎïÁ÷¹ÜÀí 100 Unit 7 Text A Total Quality Management 103 Text B What is Six Sigma? 109 Reading Material International Quality Standards 113 ²Î¿¼ÒëÎÄ È«ÃæÖÊÁ¿¹ÜÀí 116 Unit 8 Text A Project Management 119 Text B Behavioral Aspect of Project Management 126 Reading Material Project Management Tiers 129 ²Î¿¼ÒëÎÄ ÏîÄ¿¹ÜÀí 132 Unit 9 Text A Financial Management 135 Text B Financial Accounting and Managerial Accounting 140 Reading Material The Six Most Important Ideas in Finance 144 ²Î¿¼ÒëÎÄ ²ÆÎñ¹ÜÀí 147 VII Contents Unit 10 Text A MIS 149 Text B Components of Information System 154 Reading Material Information Management and Society 158 ²Î¿¼ÒëÎÄ ¹ÜÀíÐÅϢϵͳ 161 ¸½Â¼ ´Ê»ã×ܱí 163 1ÐÅÏ¢