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工商导论 版权信息
- ISBN:7040112604
- 条形码:9787040112603 ; 978-7-04-011260-3
- 装帧:简裝本
- 册数:暂无
- 重量:暂无
- 所属分类:>>
工商导论 内容简介
本书作为商务英语专业的一门概论型基础课程教材,全面、系统、概要地介绍了国际经贸理论和知识。全书共分18章,每章后面配有案例分析、翻译讨论、模拟运营等练习,书后附有参考答案。通过学习本教材,学生可以对市场经济及现代工商企业的运作有一个总体印象,并熟悉同企业环境、经营管理、金融财务、法律保险等方面有关的英语词汇和用语,为下一步学习更微观、更具体的课程打下基矗 本书主要供普通高等教育商务英语专业学生,以及国际贸易、国际经济、国际工商管理外向型专业的学生使用,同时也可供从事国际商贸工作的人员参考使用。
工商导论 目录
Chapter 1 Setting Up a BusinessSole ProprietorshipPartnershipCorporationA Special Form: FranchisingChapter 2 Marketing: an OverviewThe Origin of MarketingThe Functions of MarketingThe Marketing MixMarket SegmentationChapter3 Products and PricingTypes of ProductsProduct Life CyclePricingChapter4 Channels6fDistHbutionCommon Channels of DistributionThe Cost and Value of MiddlemenPhysical DistributionModes of TransportationChapter 5 PromotionAdvertisingDo It Yourself or Use an Advertising AgencyPersonal SellingSales PromotionPublic Relations and PublicityWord of Mouth
Chapter6 Moneyand BankingWhat Is Money?
What Does Money Do?
Types of MoneyThe Financial SystemSavings and Loan AssociationsMoney Supply and the Federal Reserve SystemChapter 7 FinancingShort-term FinancingLong-term Sources of FundsDebt or Equity FinancingFeatures of BondsFeatures of Stock
Chapter 8 AccountingBalance SheetIncome StatementChapter9 The Securities MarketPrimary and Secondary MarketsBuying and Selling StocksBulls and BearsThe Bond MarketWho Buy Securities?
Chapter 10 Risk Management and InsuranceApproaches to Managing Business RisksInsurance and Its PrinciplesInsurable RisksInsurance for BusinessFidelity and Surety BondsChapter 11 Business LawTypes of LawContract LawTort LawProperty LawWarrantyNegotiable InstrumentsAgency LawBusiness BankruptcyChapter 13 International BusinessWhy Trade with Other Countries?
Other Ways to Go GlobalSpecial Issues in International BusinessChapter 13 Managing Business EnterprisesManagement FunctionsManagement Levels and SkillsSources of ManagersThe Building Blocks of Organizational StructureOrganizational Decision MakingOrganizational StructuresInformal OrganizationThe Strategic Management ProcessChapter 14 Human ResourcesManacjementPlanning for Human ResourcesStaffingTraining and Developing EmployeesDemoting and Terminating EmployeesCompensating EmployeesChapter 15 Motivation and Leadership !
The Classical TheoryThe Hawthorne StudiesMaslows Hierarchy of Human NeedsHerzbergs Two-factor TheoryMcGregors Theory X and TheoryOuchis Theory ZStrategies for Motivating EmployeesLeadershipChapter 16 Managing InformationInformation vs. DataHow Computers Work?
Application ProgramsThe Management Information System (MIS)
Chapter 17 The Environment and ResponsibilitiesFactors of ProductionTypes of Economic SystemEconomic Goals and How to Measure Their AttainmentThe Roles of GovernmentThe Market and CompetitionThe Importance of ProfitsThe Responsibility of BusinessChapter 18 Careers in BusinessSelf-evaluationCareer Opportunities in BusinessSuccessful Job HuntingKey to Exercises of Cloze and Scrambled SentencesKey to TranslationReferences
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工商导论 节选
Compared with other forms of business,sole proprietors are the luckiest businessmen in terms of tax burden.In the US,for example, the tax rates for sole proprietors are often only half of those for corporations.
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