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chapter 1 public relations etiquette¹«¹ØÀñÒÇ
unit 1 commercial clothingÒDZí×Å×°
unit 2 body languageÖ«ÌåÓïÑÔ
unit 3 small talk¼ûÃ溮êÑ
unit 4 introducing oneself ×ÔÎÒ½éÉÜ
unit 5 introducing others½éÉÜËûÈË
unit 6 telephone etiquetteµç»°ÀñÒÇ
unit 7 elevator etiquetteµçÌÝÀñÒÇ
unit 8 congratulation and compliment×£ºØÓëÔÞÃÀ
chapter 2 public relations campaign¹«¹Ø»î¶¯
unit 1 invitationÑûÇë
unit 2 meeting services at the airport»ú³¡Ó­¿Í
unit 3 chatting in the car³µÄÚ̸»°
unit 4 living arrangementsÆð¾Ó°²ÅÅ
unit 5 introduction of company¹«Ë¾½éÉÜ
unit 6 visiting the company°²ÅŲιÛ
unit 7 entertaining customersÕý²ÍÑçÇë
unit 8 proposing a toast×£¾Æ
unit 9 exchange activityÁªÒê»î¶¯
unit 10 sightseeingÂÃÓι۹â
unit 11 gifting guestsÔùËÍÀñÎï
unit 12 seeing offËͱð¿Í»§
chapter 3 corporate communicationÆóÒµ´«²¥
unit 1 pre-connectionÇ°ÆÚÁªÏµ
unit 2 entertaining journalist½Ó´ý¼ÇÕß
unit 3 question and answerÏÖ³¡´ðÎÊ
unit 4 communicating after interview»áºó¹µÍ¨
unit 5 arranging exhibitionÕ¹Ïú»á
unit 6 product promotion²úÆ·ÍÆÏú
unit 7 advertising¹ã¸æÐû´«
chapter 4 inside the office¹«Ë¾ÄÚ²¿
unit 1 touring the office building²Î¹Û°ì¹«Â¥
unit 2 getting to know the companyÁ˽⹫˾
unit 3 you are always welcome to ask questions»¶Ó­ÌáÎÊ
unit 4 using office equipmentʹÓð칫É豸
unit 5 meet in the morningºµÉϼûÃæ
unit 6 talking about success̸Â۳ɹ¦
unit 7 job stress¹¤×÷ѹÁ¦
chapter 5 connecting the mediaÁªÂçýÌå
unit 1 preparing press conference×¼±¸¼ÇÕßÕдý»á
unit 2 issuing the information about the new productsвúÆ··¢²¼»á
unit 3 press interviewÐÂÎŲɷÃ
unit 4 product promotion²úÆ·´ÙÏú
unit 5 disposing the emergencyΣ»ú´¦Àí