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物流英语 版权信息
- ISBN:7040121611
- 条形码:9787040121612 ; 978-7-04-012161-2
- 装帧:简裝本
- 册数:暂无
- 重量:暂无
- 所属分类:>>
物流英语 内容简介
本教材针对物流行业英语听说读写技能需求进行培训设计。全书总共十个单元,每个单元都有一个主题。所有教学活动都以训练听说技能为主,兼顾读和写的技能训练。主要涉及物流的主要环节,并进行展开,包括物流的作用、航运与物流、物流与信息、第三方物流(JIT服务)、物流的优劣等章节,并配以生动的案例。每课课文以对话的形式,向读者介绍中心内容、专门的术语及专业表达法,每篇课文均配有口语对话和听力练习,书后附有练习答案。使读者能身临其境得以了解物流的整个过程,从中触类旁通,举一反三
物流英语 目录
物流英语 节选
《物流英语》特为高校物流专业学生在学完两年大学英语后进一步学习英语而设计、编写。全书共l0个单元。包括了物流的各个主要环节,既有理论,又有实践。每个单元有两篇课文和两篇对话。各篇课文和对话均附有听力练习和大量的语法练习和与物流相关的英语练习。内容互动、难点分散、形式活泼。
物流英语 相关资料
插图:required products and services to be provided by a network of independent suppliers. The key to effective marketing was finally found by developing a strong network of independent dealers. As time passed, Ford discovered that specialized firms could perform most essential work as well as or better than his own bureaucracy. In fact, these specialists often outperformed Ford's own units with respect to quality and cost. Entrepreneurial firms soon became contributors to Ford's network. Over time, the Ford strategy shifted from ownership-based control to one of orchestrating channel relationships. The financial resources at Ford were shifted to developing and maintaining core manufacturing competencies. Ford found out that in the final analysis, no firm can be self sufficient.In the later part of the 20th century, Ford Motor Company began to rely on specialist logistics companies for logistics service.Ford Fleet, for example, has been outsourcing its logistics from Exel, a world class leader in supply chain solutions, since 1986, as Ford Fleet found its transport cost was rising while profit diminished.The problem with Ford at that time was that it had come under increasing pressure from industry over-capacity and heightened consumer awareness. Ford's purpose was to cut costs from the global supplier base, while expanding its role as a consumer organization.With Exel's support, Ford has realized significant benefits throughout its corporate sales division. This has included a 19% reduction in transportation costs over a period of four years. Proactive fleet management has produced a six-figure saving and has increased the overall utilization and therefore the in- service potential of the demonstration fleet. Equipping drivers with mobile phones has led to a reduction in aborted journeys from 7% to 2%. This produces a saving in terms of
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