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世纪商务英语综合教程:Ⅰ:专业篇:学生用书

世纪商务英语综合教程:Ⅰ:专业篇:学生用书

出版社:大连理工大学出版社出版时间:2014-07-01
开本: 26cm 页数: 228
本类榜单:外语销量榜
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世纪商务英语综合教程:Ⅰ:专业篇:学生用书 版权信息

世纪商务英语综合教程:Ⅰ:专业篇:学生用书 内容简介

商务英语是我国对外经济合作和商务交流的重要工具,尤其在中国进入WT0后,商务英语的重要性显得尤为突出。随着中国经济在全球影响的不断扩大,社会发展对于专业商务人才的需求正飞速增加。《世纪商务英语综合教程》正是将真实的国际商务活动与系统的英语语言知识和技能密切

世纪商务英语综合教程:Ⅰ:专业篇:学生用书 目录

Unit 1 MarketingLead-inText A The Marketing ConceptText B Apple Inc. Marketing StrategyReal Life PracticeTranslation Skills 名词性从句的翻译(1)Practical Writing Company ProspectusKnowledge Links 5 Easy Steps to Create a Marketing PlanTime for Fun If at First You Don' t SucceedUnit 2 NegotiationLead-inText A Negotiation Approaches and ProcessText B Best Alternative to a Negotiated AgreementReal Life Practice Negotiation Skills and StrategiesTranslation Skills 名词性从句的翻译(2)Practical Writing Writing a ReplyKnowledge Links Preparing for a Successful NegotiationTime for Fun The Art of NegotiationUnit 3 ContractLead-inText A Business ContractText B Signing the ContractReal Life PracticeTranslation Skills 名词性从句的翻译(3)Practical Writing i Making out a ContractKnowledge Links Expressed and Implied ContractTime for Fun A Golden RatUnit 4 Customer ServiceLead-inText A Customer Satisfaction Is Your BusinessText B TescoReal Life Practice How to Improve Supermarket ServiceTranslation Skills 定语从句的翻译(1)Practical Writing ReportsKnowledge Links How to Deal with Bad Customer Service? Time for Fun SupermarketUnit 5 FinanceLead-inText A FinanceText B Corporate FinanceReal Life Practice Fidelity Money Market FundsTranslation Skills 定语从句的翻译(2)Practical Writing Describing Trends or MovementsKnowledge Links Improving Your Financial SituationTime for Fun Chasing the Mighty DollarTest 1 (Units 1-5)Unit 6 Banking and PaymentLead-inText A International PaymentText B Types of AccountReal Life PracticeTranslation Skills 状语从句的翻译(1)Practical Writing Giving Details of PaymentKnowledge Links What You Should Know about Internet BankingTime for Fun A Payment for Tax Unit 7 Transportation andShipmentLead-inText A International Cargo TransportationText B Freight Forwarder/Shipping BrokerReal Life Practice Ocean Freight RatesTranslation Skills 状语从句的翻译(2)Practical Writing Giving Shipping InstructionsKnowledge Links Third-party LogisticsTime for Fun A Big Fan of Famous BrandUnit 8 InsuranceLead-inText A InsuranceText B The History of the Famous Underwriter——Lloyd'sReal Life PracticeTranslation Skills 复杂长句翻译(1)Practical Writing Making out a Insurance PolicyKnowledge Links Making an Insurance ClaimTime for Fun Life InsuranceUnit 9 Human RecoursesLead-inText A What Is Human Resources Management? Text B I Want a Better Job! Real Life Practice Improving Your Interview SkillsTranslation Skills 复杂长句翻译(2)Practical Writing Cover Letter (Letter of Application)Knowledge Links Human Resources FAQ'sTime for Fun SalaryUnit 10 Running BusinessLead-inText A Choosing the Right Type of BusinessText B McDonald' s —— A Shining Medal in Franchising IndustryReal Life Practice Selecting a Franchise SystemTranslation Skills 复杂长句翻译(3)Practical Writing SummaryKnowledge Links The Benefits and Responsibilities of Franchise OwnershipTime for Fun The Requirement of This JobTest 2 (Units 6-10)Glossary
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世纪商务英语综合教程:Ⅰ:专业篇:学生用书 作者简介

新世纪高职高专商务英语专业系列规划教材·世纪商务英语综合教程(基础篇II)(第五版)主编系高职高专和本科一线教学老师,语言功底深厚,文字水平较高,专业能力较强,在国家及省级多项评奖中获得过奖励,在业界声望较高,是英语学术带头人之一。

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