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unit 1 introduction
¡¡passage one the meaning of "communication"
¡¡passage two mcquail's normative theories
¡¡passage three hot and cold
¡¡passage four minerva's owi
unit 2 books
¡¡passage one books in history
¡¡passage two book publishing
¡¡passage three the printing press as an agent of change
¡¡passage four areopagitica: a speech for the liberty of unlicensed printing
unit 3 magazines
¡¡passage one magazine as media innovators
¡¡passage two magazines push images over words
¡¡passage three luce and time
¡¡passage four early periodical as publicist instrument of criticism
unit 4 newspapers
¡¡passage one what if there were no newspaper?
¡¡passage two a newspaper industry casualty you may have missed
¡¡passage three the new york times in 1990s
¡¡passage four natural history of the newspaper
unit 5 film
¡¡passage one importance of movies
¡¡passage two the structure of the western film
¡¡passage three hollywood's big six
¡¡passage four schindler's i.ist: the role of memory
unit 6 radio
¡¡passage one fm's rise
¡¡passage two characteristics of american radio
¡¡passage three trends and convergence in radio and sound recording
¡¡passage four the assets and liabilities in radio
unit 7 tv
¡¡passage one impact of television
¡¡passage two culture
¡¡passage three the case for television journalism
¡¡passage four cbs news
unit 8 internet and media convergence
¡¡passage one internet
¡¡passage two worldwide wedge: division and contradiction in the global information infrastructure
¡¡passage three weblogs, citizen journalists and traditional media
¡¡passage four media convergence and complications
unit 9 media education and media literacy
¡¡passage one the origin of journalism education
¡¡passage two what they don't teach at j-school
¡¡passage three green-eyeshades versus the chi-squares
¡¡passage four elements of media literacy
unit 10 advertising
¡¡passage one media choices
¡¡passage two origins of advertising
¡¡passage three advertising: the magic system
¡¡passage four advertising: agencies and copywriters
unit 11 public relations
¡¡passage one defining public relations
¡¡passage two public relations services
¡¡passage three newsmaking
¡¡passage four the roots of public relations
unit 12 media economy
¡¡passage one economic foundation of mass media
¡¡passage two the two economies
¡¡passage three television programming
¡¡passage four rupert murdoch
unit 13 culture industry and culture studies
¡¡passage one culture industry reconsidered
¡¡passage two what is british cultural studies?
¡¡passage three properties of the new media and a socialist strategy
¡¡passage four hegemony: an overview
unit 14 process of mass communication
¡¡passage one encoding/decoding
¡¡passage two the acts of communication
¡¡passage three the circuit and the acts
¡¡passage four selecting the news: gatekeeping
unit 15 effects and audience of mass communication
¡¡passage one effects studies
¡¡passage two the uses and gratifications model
¡¡passage three tv and learning
¡¡passage four scientific and nonscientific polls
unit 16 mass communication and society
¡¡passage one some social functions of the mass media
¡¡passage two the masses: the implosion of the social in the media
¡¡passage three the debate over civic journalism
¡¡passage four investigative reporting
unit 17 mass communication and social control
¡¡passage one government manipulation of media
¡¡passage two of the liberty of thought and discussion
¡¡passage three the principles
¡¡passage four jefferson's view of the press
unit 18 laws and ethics of mass communication
¡¡passage one the first amendment to the constitution
¡¡passage two the means to the end
¡¡passage three should the names of rape victims be published?
¡¡passage four attributing a libel is no defense
appendix a key to exercises
appendix b chinese translations
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