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Unit OneText A International TradeText B Trade Frictions and ProtectionismBusiness Writing Automatic ReplyBusiness Dialogue First and Further ContactUnit TwoText A The Nature of Cross-cultural NegotiationText B Eight Steps to Success in NegotiatingBusiness Writing MemoBusiness DialogueBusiness NegotiationUnit ThreeText A Cultural Awareness: An Essential Element of Doing Business AbroadText BBusiness Negotiations with the Koreans.A Cross-cultural PerspectiveBusiness Writing ContractsBusiness Dialogue After-sale ServicesUnit FourText A Cultural Differences in International BusinessText BBusiness CardsBusiness Writing Resume/CV (Curriculum Vita)Business Dialogue Hotel Reservation & Check OutUnit FiveText A Income and WorkText B Culture and Economic DevelopmentBusiness Writing ResignationBusiness Dialogue Saying Good-byeUnit SixText A Human Resource Policies¡ª¡ªEmployee SelectionText BTesting, Testing¡ª¡ªThe New Job SearchBusiness Writing Recruiting AdvertisementBusiness Dialogue An Invitation to Dinner/At DinnerUnit SevenText A Hiring Employees¡ª¡ªIt's not Just LuckText B How to Shine at a Job InterviewBusiness Writing Congratulations & WishesBusiness Dialogue Job InterviewUnit EightText A Marketing Mix and McDonald's Five P'sText B Coca-Cola's Global Marketing StrategyBusiness Writing Thanks & ApologiesBusiness Dialogue Eating and DrinkingUnit NineText A Strategic Issues in Chinese MarketingText B The Changing Concept of MarketingBusiness Writing Special Persuasive RequestsBusiness DialogueBusiness VisitingUnit TenText A Culture Important in AdvertisingText B The Major Participants in the Advertising BusinessBusiness Writing AdvertisementBusiness Dialogue At the CustomsUnit ElevenText A Environmental DegradationText B Design of Environmental PolicyBusiness Writing Meeting NoticeBusiness Dialogue SightseeingUnit TwelveText A PopulationText B Achievements and Developments in Population and Family Planning in ChiBusiness Writing Welcome New EmployeesBusiness Dialogue Cancel an AppointmentUnit ThirteenText A Sorry, Officer, I Was Just SurfingText B Audi Stories behind the Four RingsBusiness Writing Application LettersBusiness Dialogue IntroductionUnit FourteenText A Nike, from Small Beginnings to World GiantText B Nokia: Voice from FinlandBusiness Writing Refusal LettersBusiness Dialogue Display and Marketing of SamplesUnit FifteenText A IT Grows UpText B The Number One ProblemBusiness Writing Special Persuasive ClaimsBusiness Dialogue Complaints and ClaimsUnit SixteenText A 10% of Population Has Shopped on Web, Study ShowsText B eBay Makes Online Buying EasierBusiness Writing Invitation Cards and LettersBusiness Dialogue Discussing the PriceUnit SeventeenText A The Banking Industry in ChinaText B Politics vs. EconomicsBusiness Writing Seeking for Joint Venture PartnersBusiness Dialogue WTO and China's EconomyUnit EighteenText A Foreign Direct InvestmentText B Product Life CycleBusiness Writing Personal StatementBusiness Dialogue Reception and PartingUnit NineteenText A The Global Financial SystemText B Current AccountsBusiness Writing Recommendation LettersBusiness Dialogue AppointmentReference