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实用商务英语综合教程1MP3 版权信息
- ISBN：9787030236067
- 条形码：9787030236067 ; 978-7-03-023606-7
- 装帧：暂无
- 册数：暂无
- 重量：暂无
- 所属分类：>>
实用商务英语综合教程1MP3 本书特色
●把握大学英语教改精髓，倡导实用性英语教学
●选材原汁原味、鲜亮活泼、与时俱进
●追求语言基础与课程趣味的统一
●多渠道、多角度、多层面，高效传递语言信息
实用商务英语综合教程1MP3 内容简介
《实用商务英语综合教程》是“大学英语选修课系列教材”中的一本。本书针对已有一定英语基础的大学三、四年级本科生而编写，目的是在商务情景和背景下发展学生商务知识的同时，近一步培养学生的英语听、说、读、写语言知识的综合应用能力，以提高学生的英语交际表达能力。我们在编写过程中，力求精确把握课程定位，掌握区别于基础英语课程和商务专业课程的尺度。
本书是对外经济贸易大学编写组教师通过教学实践归纳、借鉴国外商务英语教材的特点编写而成，其中阎彬老师在总结策划全新的编写模式中做出了很大的贡献。首先，选材上主体突出。本书定位在一个比较宽泛的商务领域，选择与所有商务活动相关的管理学概念为基础，使学生通过学习相关案例来理解在开展商务活动中人文环境背景知识对商务交流活动的影响，同时还选择了由浅显的商务知识逐步深入到比较专业的会计知识、公司并购的法律知识以及涉及经济、金融领域方面的知识，以此来提高学生的商务知识水平。
其次，本书注重语言综合应用能力，强调语篇层面上的学习，避免过去过于侧重词汇和句子的做法，用不同形式的丰富多彩的练习来训练和提高学生的英语语言综合应用能力。每一单元都涉及一个与商务活动相关的主题，围绕这个主题进行延展，组织听、说、读、写的各项训练。听力训练主要是对话（电话、会议、谈判）和讲话（产品推介、公司介绍等），学生可以总结大意，选择填空或完形填空；口语训练包括讨论、角色扮演、案例分析；阅读注重趣味性和实用性，涵盖阅读图表、会计报告等；写作从简到难，从mem0开始到图表分析到商务函电。
实用商务英语综合教程1MP3 目录
总序
前言
unit one human resource management
unit two management
unit three strategy
unit four corporate culture
unit five marketing
unit silo corporate social responsibility
unit seven emotions in workplace
unit eight advertising
unit nine accounting
unit ten merger and acquisition
unit eleven international trade
unit twelve financial policies
unit thirteen economics
unit fourteen fmancial markets
unit fifteen banking
kcep and script to the ezcercises
前言
unit one human resource management
unit two management
unit three strategy
unit four corporate culture
unit five marketing
unit silo corporate social responsibility
unit seven emotions in workplace
unit eight advertising
unit nine accounting
unit ten merger and acquisition
unit eleven international trade
unit twelve financial policies
unit thirteen economics
unit fourteen fmancial markets
unit fifteen banking
kcep and script to the ezcercises
展开全部
实用商务英语综合教程1MP3 节选
《实用商务英语综合教程》是对外经济贸易大学编写组教师通过教学实践归纳、借鉴国外商务英语教材的特点编写而成，其中阎彬老师在总结策划全新的编写模式中做出了很大的贡献。首先，选材上主体突出。《实用商务英语综合教程》定位在一个比较宽泛的商务领域，选择与所有商务活动相关的管理学概念为基础，使学生通过学习相关案例来理解在开展商务活动中人文环境背景知识对商务交流活动的影响，同时还选择了由浅显的商务知识逐步深入到比较专业的会计知识、公司并购的法律知识以及涉及经济、金融领域方面的知识，以此来提高学生的商务知识水平。
其次，《实用商务英语综合教程》注重语言综合应用能力，强调语篇层面上的学习，避免过去过于侧重词汇和句子的做法，用不同形式的丰富多彩的练习来训练和提高学生的英语语言综合应用能力。每一单元都涉及一个与商务活动相关的主题，围绕这个主题进行延展，组织听、说、读、写的各项训练。听力训练主要是对话（电话、会议、谈判）和讲话（产品推介、公司介绍等），学生可以总结大意，选择填空或完形填空；口语训练包括讨论、角色扮演、案例分析；阅读注重趣味性和实用性，涵盖阅读图表、会计报告等；写作从简到难，从MEM0开始到图表分析到商务函电。
实用商务英语综合教程1MP3 相关资料
Women and Entrepreneurship Introduction
A large number of women around the world have set up and managed their own businesses. It was not easy for these women to succeed in business. They had to face a lot of difficulties and overcome a number of barriers to become successful in their ventures. They had to deal with discrimination and withstand the skepticism of society, and also put in more effort than men to prove their credibility to others.
The entrepreneurial style adopted by women was different from that of men. Studies have revealed that women focus more on intuition and relationships for running businesses, while men emphasize logic and efficiency. The ability that women have to look beyond the obvious and identify hidden opportunities sometimes helped them gain an edge over men.
The entrepreneurial style of some of the successful women entrepreneurs of India are fea- tured in this case. All the women featured in this case came from different backgrounds and worked in different fields. Ekta Kapoor, the daughter of a successful film star, started her televi- sion software business at the age of 19 and became immensely successful by the time she was in her early 20s. Kiran Mazumdar Shaw had no educational qualifications for running a business. She did not even have an active interest in setting up a business. A chance meeting with the CEO of Biocon International, however, changed her career plans forever. She became India's first lady biotechnology entrepreneur. These women were able to overcome social and educational con- straints to establish an extremely successful business model. By so doing, they set an example for other women.
Successful Women Entrepreneurs Ekta Kapoor
Ekta Kapoor was said to be the face and brain of Balaji Telefilms Limited （BTL）, and was almost solely responsible for the phenomenal success of most of BTL's serials. In order to encour- age his daughter to go further in her career, Ekta Kapoor's father set up BTL in 1994
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