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电子商务概论(Introduction to E-commerce)

电子商务概论(Introduction to E-commerce)

作者:覃征
出版社:清华大学出版社出版时间:2009-02-01
开本: 16 页数: 517 页
本类榜单:管理销量榜
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电子商务概论(Introduction to E-commerce) 版权信息

  • ISBN:9787302163237
  • 条形码:9787302163237 ; 978-7-302-16323-7
  • 装帧:暂无
  • 册数:暂无
  • 重量:暂无
  • 所属分类:>

电子商务概论(Introduction to E-commerce) 本书特色

《电子商务概论(英文版)》是新华出版社出版的。Part of Tsinghua University Texts,Introduction to E-commerce discusses thefoundations and key aspects of E-commerce while focusing on the latestdevelopments in the E-commerce industry.Practical case studies offer auseful reference for dealing with various issues in E-commerce such as latestapplications,management techniques,or psychological methods.Dr.ZhengQin is currently Director of the E-Commerce Institute of Xi'an Jiaotong Uni-versity .He received his PhD from Northwestern Polytechnical University.

电子商务概论(Introduction to E-commerce) 目录

Part1 Fundamentals1 Fundamentalsof E-commerce1.1 TheOriginandDevelopmentofE-commerce1.2 InfluenceofRelatedBasicSciencesonE-commerce1.3 CategoriesoftheE-commerce1.4 TheConstitutionoftheE-commerce1.5 SupportingEnvironmentsforE-commerce1.6 M-commerce1.7 SummaryReferencesPart2 Technology2 E-commerceSupportingTechnologies2.1 E-commerceFundamentalTechnology,2.2 ComputerCommunicationTechnology2.3 InformationProcessingTechnologiesinE-commerce2.4 SummaryReferences3 PaymentTechnologiesforE-commerce3.1 OnlineBank3.2 E-paymentTools3.3 SummaryReferences4 SecurityTechnologiesinE-commerce4.1 IntroductiontoSecurityProblemsinE-commerce4.2 ReliabilityofE-commerceSystem4.3 DataEncryptionTechnology4.4 DigitalSignature4.5 AuthenticationTechnology4.6 FirewallTechnology4.7 IntrusionDetectionTechnology4.8 SecurePaymentTechnology4.9 SummaryReferencesPart3 Management5 E-commerceandtheLaw5.1 LegalProblemsinE-contract5.2 LegalProblemsinE-banks5.3 ThelegalProblemsintheElectronicFundTransfer5.4 TheIntellectualPropertyProtectionintheE-commerce5.5 LegalProblemsofE-commerceSecurity5.6 ConsumerRightsProtectioninE-commerce5.7 LegalLiabilityinE-commerce5.8 BriefIntroductiontothe"ElectronicSignatureLawofthePRC"5.9 SummaryReferences6 E-commerceandTax6.1 AnOutlineofTaxinE-commerce6.2 FeaturesofE-commerceTax6.3 ProblemsinE-commerceTax6.4 E-commerceandTaxAdministration6.5 StrategiesinE-commerceTaxation6.6 SummaryReferences7 NetworkEnterpriseManagement7.1 OverviewofNetworkEnterprises7.2 SupplyChainManagementofNetworkEnterprises7.3 LogisticsManagementofNetworkEnterprise7.4 HumanResourcesManagementofNetworkEnterprise7.5 SummaryReferencesPart4 Practice8 E-commerceArchitectureandSystemDesign8.1 E-commerceArchitecture8.2 E-commerceSecuritySystem8.3 E-commercePaymentSystem8.4 ArchitectureandDesignMethodofE-commerceApplicationSystemSoftware8.5 SummaryReferences9 PortalSiteDesignofVirtualEnterprise9.1 E-commerceandPortalSite9.2 OnlineVirtualShop9.3 DesignMethodofProductCatalog9.4 DesignofOnlineShoppingCart9.5 ProcessingofElectronicOrder9.6 SearchandInquiryofWebsite9.7 CustomerServiceinE-commerceTime9.8 ReleaseTechnologyofWebDatabase9.9 SummaryReferences10 ComputerSystemIntegrationandE-commerce10.1 OverviewofSystemIntegration10.2 HardwareSystemIntegrationofE-commerce10.3 IntegrationofE-commerceApplicationSystemSoftware10.4 SummaryReferencesPart5 E-commerceApplication11 E-commerceandInternationalTrade11.1 E-commerceandInternationalTrade11.2 ApplyingE-commercetoInternationalTrade11.3 E-commerceandInternationalTradeNetworkMarketing11.4 DesigninganInternationalTradeE-commerceSystem11.5 SummaryReferences12 NetworkApplicationPsychology12.1 IntroductiontoNetworkApplicationPsychology12.2 NetworkInteractionPsychology12.3 NetworkApplicationPsychology12.4 NetworkManagementPsychology12.5 SummaryReferences13 E-commerceCaseAnalysis13.1 MethodsofE-commerceAnalysis13.2 CaseStudy13.3 SummaryReferences
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电子商务概论(Introduction to E-commerce) 节选

《电子商务概论(英文版)》是根据目前专业特点编写的文理兼顾的电子商务专业教材。全书分为基础、技术、管理、实践、应用五大部分。基础部分介绍了电子商务的基础理论,技术部分重点介绍了技术支撑平台、支付策略与技术、安全技术:管理部分介绍了电子商务与法律、税收、网络企业管理:实践部分阐述了电子商务体系结构与系统设训、门户网站设计与实现、计算机系统集成与电子商务;应用部分侧重于介绍电子商务与国际贸易、网络应用心理学、电子商务案例分析。《电子商务概论(英文版)》凝聚了作者团队多年的相关研究项目的研究成果与实践经验。《电子商务概论(英文版)》适于理工科与管理学科的相关专业(电子商务、电子信息、计算机科学与技术、软件工程、信息系统与信息管理、工商管理等)选用,也可供公务员、企业管理、信息技术人员参考使用。

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