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Unit 1 Inroduclion: a Panorama of Publishing
Section I Selective Readings
Text A Publishing: an Intellectual and Cultural Endeavor or a Business Enterprise?
Text B Publishing and the Intellectual System
Text C Book Publishing Industry Theories and the Publishing Cycle
Professional Words & Expressions
Background
Section II Exercises
Unit 2 Publishing History
Section I Selective Readings
Text A The History of International Book Publishing(I)..
Text B The History of International Book Publishing(]].)
Text C The History of International Book Publishing(]]] )
Professional Words & Expressions
Background
Section II Exercises
Unit 3 Publishing
Section I Selective Readings
Text A Typical Organizational Chart and Managerial Responsibilities
Text B Five Important Managerial Documents Samples
Text C Magazine Management--Who Is Running the Show
Professional Words & Expressions
Background
Section II Exercises
Unit 4 Editor and Editing
Section I Selective Readings
Text A Editorial Function within Publishing Houses
Text B What Copy-editing Is
Text C Editing Pages within a Site
Professional Words & Expressions
Background
Section II Exercises
Unit 5 Publication Design
Section I Selective Readings
Text A Book Design
Text B The Book Designer's Approach
Text C Magazine Layout
Professional Words & Expressions
Background
Section II Exercises
Unit6 Printing & Bingding
Unit7 Ditribution & Marketing
Unit8 Magazine Publishing
Unit9 Publishing Law
Unit10 Publishing Contract & Copyrht Lcensing
Unit11 New Publishing Technology & Online Publishing
Unit12 Publishing Eductotion