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Chapter One Starting a Business
¡¡Section 1 Going into Business
¡¡Section 2 Starting a Business
¡¡Section 3 Managing Your Business
¡¡Section 4 Should You Go into Business?
¡¡Section 5 What Is an Entrepreneur?
¡¡Section 6 How to Be More Effective
Chapter Two Sales and Marketing
¡¡Section 7 Introduction to Marketing
¡¡Section 8 How to Understand Your Customers
¡¡Section 9 Deciding on an Advertising Medium
¡¡Section 10 How to Expand Your Market
Chapter Three Management
¡¡Section 11 How to Be Pointed Toward Profit
¡¡Section 12 How to Handle Stress
¡¡Section 13 Effective Presentation of Plans and Ideas
¡¡Section 14 How to Lead and Manage People
¡¡Section 15 How to Develop Yourself
Chapter Four Personnel Management
¡¡Section 16 Introduction to Personnel Management
¡¡Section 17 Hiring the Right Employees
¡¡Section 18 Employees Training and Development
¡¡Section 19 Building Employee Trust
¡¡Section 20 Delegating Work and Responsibility
Chapter Five Financial Management
¡¡Section 21 Introduction to Financial Management
¡¡Section 22 Financial Ratio Analysis
¡¡Section 23 Credit and Collection Methods
¡¡Section 24 Understanding Money Sources
¡¡Section 25 Watching Your Profit
Bibliography