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经典管理案例 版权信息
- ISBN:7562922489
- 条形码:9787562922483 ; 978-7-5629-2248-3
- 装帧:简裝本
- 册数:暂无
- 重量:暂无
- 所属分类:>>
经典管理案例 内容简介
经典管理案例经济管理 武汉理工大学出版社 王毅捷
经典管理案例 目录
PART Ⅰ Planning and Decision MakingCASE 1-1: TCLs New Industry Entry StrategyCASE 1-2: Why Enron Was Not Safe?
CASE 1-3: The Business Strategy of KodakCASE 1-4: Forbearing \"Sheep\" vs. Ferocious \"Wolf\"CASE 1-5: The Leader of E-banking in ChinaCASE 1-6: Souping Up CampbellsCASE 1-7: Innovation, Product Development, and EntrepreneurshipCASE 1-8: Not Just Toying AroundCASE 1-9: Steve Case and AOL
PART Ⅱ Control and ProcessCASE 2-1: How Will Anderson Wind Up Its Own Tragedy?
CASE 2-2: The Production System in Toyota Motor CompanyCASE 2-3: Mass Production Initiated by Henry FordCASE 2-4: Fujitsu s Management InnovationsCASE 2-5: Daewoo Group: a Shredded LegendCASE 2-6: Takkyubin: Efficient ManagerCASE 2-7: Cbongqing Jialing Realizes Digital Logistic ManagementCASE 2-8: The Advertising Art of BrandyCASE 2-9: Would You Want to Work for Ron Edens?
CASE 2-10: The Many Virtues of \"Virtual Services\"CASE 2-11: Selling a Bright Idea-Along with the KilowattsPART Ⅲ Leadership and MotivationCASE 3-1: A Highly Innovation-advocating Company: 3MCASE 3-2: Disney Culture Molds Happy EmployeesCASE 3-3: The People-oriented Management Idea in MotorolaCASE 3-4: Role Model of \"People-orientated Management\" —— Hewlett-PackardCASE 3-5: Product Image of MarlboroCASE 3-6: Human Resource Philosophy in SiemensCASE 3-7: The Last-clay Management Creates the Future: LDM of Little SwanCASE 3-8: IKEA-\"Do-It-Yourself\"CASE 3-9: McDonalds, Coca-Cola and Disney: Love Without MarriageCASE 3-10: Lou Takes a Cue from Silicon ValleyPART Ⅳ Organizing and Teams/GroupsCASE 4-1: Quality Circle in Ford Motor CompanyCASE 4-2: Innovation Path of SONYCASE 4-3: Management System with Quick Response to ChangesCASE 4-4: Innovation in IntelCASE 4-5: How Did Bill Gates Organize Microsoft?
CASE 4-6: Big Changes at AmocoCASE 4-7: Visa International: The Invisible OrganizationCASE 4-8: The Boeing 777 ProgramCASE 4-9: Groups and TeamsCASE 4-10: Saying Adios to the OfficePART Ⅴ Comprehensive CasesCASE 5-1: Cost Price Makes Galanz Microwave Oven KingCASE 5-2: Pursuing Excellency and Striving for a Better FutureCASE 5-3: Strengthening Information Management & Improving Enterprise VitalityCASE 5-4: The Marketing Art of the Retail King——Wal-MartCASE 5-5: The Universe Joined by Universal JointCASE 5-6: The Evolution of ManagementCASE 5-7: Featuring United AirlinesCASE 5-8: Levis Is Hiking Up Its PantsCASE 5-9: The Next CEOs Key Asset: a Worn PassportCASE 5-10: Philip Morris and the Tobacco Industry Environment
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