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INTRODUCTIONThe Rock and the Hard PlaceDynamic City, Tabloid TVKey Research QuestionsMethodologyThe Arrangement of the ThesisPART ONE CHINESE MEDIA IN TRANSITIONCHAPTERONE FROM MAOISM TO\" MARKETThe First PeriodThe Second PeriodThe Third PeriodThe Fourth Period and the Party PrincipleCHAPTERTWO INSTITUTIONAL SHIFTSShifting Governance¡ª¡ªDecentralizationShifting Finances¡ª¡ªThe Growth of AdvertisingShifting Environments: The Rise of the InternetShifting Corporate Structure Consolidation and ConglomerationShifting Horizons: Imports, Exports and Transnational AlliancesCHAPTERTHREE PROGRAMMING RESPONSESChanging Emphases¡ª¡ªFrom Instruction to Audience BuildingCommerce and Representation¡ª¡ªTabloidisationTabloidisation with Chinese CharacteristicsPART TWO SHANGHAI: MEDIA CITYCHAPTERFOUR SHANGHAI, A UNIQUE METROPOLISThe City as a City StateThe City as a Cultural LaboratoryThe City as a Consumer CentreThe City as a Media HubSummaryCHAPTERFIVE BROADCASTING IN. SHANGHAIA City in Motion: Developments and OpportunitiesEmerging Broadcasting Markets: Competition and CommercialismConsolidation and Specialization: The Rise of the Shanghai Media GroupCHAPTERSIX THE DEVELOPMENT OF DRAGON TVMotivationAmbitionsCorporate StrategiesCompetitions and CompetitorsSummaryPART THREE REORGAN I SING REPRESENTAT I 0NSCHAPTERSEVEN INSIDE DRAGON TVInstitutional InnovationsProgramming StrategiesDimensions of TabloidisationCHAPTEREIGHT TALKING POINTS: TONIGHT SHOWTalk Shows in ChinaAmerican vs. Dragon Tonight ShowA Case Study of Dragon's Tonight ShowCHAPTERNINE INVESTIGATIONS: DEPTH 105Investigative Documentaries in ChinaA Case Study of Depth 105Chinese-Style Tabloidisation in Depth 105CHAPTERTEN POPULAR PLEASURES: GAME PLAYERSThe Gaming Culture in ChinaA Case Study of Game PlayersChinese-Style Tabloidisation in Game PlayersCONCLUSIONBIBLIOGRAPHYINTERVIEWSACKNOWLEDGEMENTSList of FiguresList of Tables