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职场商务英语实训教程 版权信息
- ISBN:9787508488851
- 条形码:9787508488851 ; 978-7-5084-8885-1
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 所属分类:>>
职场商务英语实训教程 内容简介
本教材为《职场商务英语》配套的同步实训教材。《职场商务英语》为本书提供了基本的理论指导,该教材是对其的具体应用,两者相辅相成,共同构成一个理论与实践的有机结合体。全书以《职场商务英语》的商务流程为顺序,对每一流程中所涉及的具体的商务贸易实务进行详细的分解,对商务实务的操作惯例进行介绍,列举了具体的实际操作案例。在内容设计上,对应安排了24个实训项目,注重具体商务实践中的所需操作能力的培养。本教材适合高等职业院校商务英语、国际贸易、国际商务、市场营销等专业的学生使用,也可作为涉外人员培训教材或商务工作者自学之用。
职场商务英语实训教程 目录
Unit One Establishment of Your CompanyItem 1 Naming a CompanyI. Practice GuidesII. Practice AssignmentsItem 2 Designing a Company LogoI. Practice GuidesII. Practice AssignmentsItem 3 Setting-up the Company StructureI. Practice GuidesIf. Practice AssignmentsItem 4 Recruiting and Applying for SalesRepresentativeI. Practice GuidesII. Practice AssignmentsItem 5 Delivering a Company Presentation..I. Practice GuidesII. Practice AssignmentsUnit Two Development and Reception of CustomersItem 6 On the PhoneI. Practice GuidesII. Practice AssignmentsItem 7 At the AirportI. Practice GuidesII. Pratice AssignmentsItem 8 Business Dinner and SightseeingI. Practice GuidesII. Practice AssignmentsItem 9 Business Trip ArrangementsI. Practice GuidesII. Practice AssignmentsUnit Three Products PromotionItem 10 Marketing ResearchI. Practice GuidesII. Practice AssignmentsItem 11 Marketing PlanI. Practice GuidesII. Practice AssignmentsItem 12 Market TargetingI. Practice GuidesII. Practice AssignmentsItem 13 Marketing StrategyI. Practice GuidesII. Practice AssignmentsItem 14 Promotion ActivitiesI. Practice GuidesII. Practice AssignmentsUnit Four Import and Export PracticeItem 15 Attending a Trade FairI. Practice GuidesII. Practice AssignmentsItem 16 Establishing Business RelationsI. Practice GuidesII. Practice AssignmentsItem 17 Making an EnquiryI. Practice GuidesII. Practice AssignmentsItem 18 Making an OfferI. Practice GuidesII. Practice AssignmentsItem 19 Making a Counter-offerI. Practice GuidesII. Practice AssignmentsItem 20 Confirming an Order & Signing the ContractI. Practice GuidesII. Practice AssignmentsItem 21 Amending the L,C1. Practice GuidesI1. Practice AssignmentsItem 22 Arranging Insurance1. Practice GuidesII. Practice AssignmentsItem 23 Making DeliveryI. Practice GuidesI1. Practice AssignmentItem 24 Lodging and Settling the ClaimsI. Practice Guides1I. Practice AssignmentsAppendix+BrochureContentsReferences
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