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运营与供应链管理理论与实践-英文版教材 版权信息
- ISBN:9787302206279
- 条形码:9787302206279 ; 978-7-302-20627-9
- 装帧:暂无
- 册数:暂无
- 重量:暂无
- 所属分类:>
运营与供应链管理理论与实践-英文版教材 本书特色
《运营与供应链管理》是清华物流学系列英文版教材之一。
运营与供应链管理理论与实践-英文版教材 目录
运营与供应链管理理论与实践-英文版教材 节选
《运营与供应链管理》是运营与供应链管理专家肯尼思·博耶和索布提·维尔马的*新力作,也是将运营与供应链管理知识进行系统整合的突破之作。书中既包括所有的核心概念,同时运用全新的理念来解读各个专题。全书由战略、全球供应链和服务运营3部分组成,凯洛格、索尼和美国运通3个公司的运营案例贯穿其中,以便向读者充分展示书中所阐述的理论是如何运用到企业的具体实践中去的。《运营与供应链管理》具有语言通俗易懂、案例分析引人沉思和工具容易操作等特点,非常适合MBA,商学院本科生、研究生及在职管理人员学习和参考。
运营与供应链管理理论与实践-英文版教材 相关资料
插图: The beauty of the boutique segment is that it provides a wide range of opportunity for developers. Unlike the name implies, boutique properties no longer have to be small to fit into the category; they can have hundreds of rooms.What hotels do need to have to enter into the expanding segment is panache, some roster of unique features, services, or amenities that sets them apart and easily confirms that sense of exclusivity upon guests by association.——Stefani C. O'Connor, Executive News Editor,Hotel Business, 10/061 Even though people seem to disagree on the definition of boutique hotels, most commentators agree that they have four major defining characteristics. First, as a general rule, boutique hotels put more emphasis on design and architecture than traditional chain hotels.2 Incorporating cutting-edge design and dcor and featuring celebrity architects and designers' work, boutique hotels look very distinctive inside and outside. These interior and exterior designs create the "personality" or "identity" of each hotel.3 For example, each guest room in Library Hotel in New York City has a different theme, such as romance and music. The goal of these hotels is to create a unique, intimate, and stylish environment that makes every single stay different, even for repeat guests. Boutique hotels try to entertain their guests by creating a theatrical atmosphere that attracts all the senses thoughthe use of design, color, lighting, aroma, and music.4 The second common feature is superior personal service.S Intimacy and familiarity between hotel staff and guests are emphasized; for example, a warm, carin8 attitude on the part of management and staff is encouraged, and staff members acknowledge guests by name.6 Also, boutique hotels are known to provide a higher quality and wider range of guest amenities; such hotel properties surpass the standard amenity set by providing whimsical offerings such as
运营与供应链管理理论与实践-英文版教材 作者简介
索布提·维尔马(Rohit Verma),康奈尔大学酒店管理学院服务运营管理副教授,同时在芝加哥DePaul大学、悉尼大学、挪威物流学院讲授MBA课程,在《运营管理》《决策科学》等杂志发表了50余篇学术论文。
肯尼思·博耶(Kenneth K.Boyer),俄亥俄州立大学费舍商学院运营管理著名教授,2000-2008年间曾在密歇根州立大学Broad管理学院担任供应链管理教授,同时是《运营管理》杂志主编,决策科学学会、生产与运营管理学会成员。
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