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NOTES ON CONTRIBUTORSFOREWORDACKNOWLEDEMENTSINTRODUCTIONPART I THE STUDY OF ACTIVE AUDIENCESMOVIE LEADERSVIEWERS' REACTIONSUTILIZATION OF MASS COMMUNICATION BY THE INDIVIDUALENCODING/DECODINGNEWS WE CAN USE: AN AUDIENCE PERSPECTIVE ON THE TABLOIDISATION OF NEWSIN THE UNITED STATESCRITICAL READINGS: MEDIA AND AUDIENCESTHE OPINION POLLS: STILL BIASED TO BLAIRPART II AUDIENCE COMHUNITIES, SEGHENTS AND COMMODITIESGOOD AND BAD PRACTICE IN FOCUS GROUP RESEARCHALL CARS: RADIO, RECEPTION AND DISCOURSES OF DISABILITYTRANSNATIONAL COMMUNICATIONS AND DIASPORA COMMUNITIESCHILDREN AND ILLEVISION: A CRITICAL OVERVIEW OF THE RESEARCHRATINGS ANALYSIS IN ADVERTISINGHEADS OF HOUSEHOLD AND LADIES OF THE NOUSE: GENDER, GENRE ANDBROADCAST RATINGS 1929-1990PART III IHTERACTIVE AUDIENCES: CANS, CULTURAL PRODUCTION AND NEWHEDIAIMPROVISING ELVIS, MARILYN AND HICKEY MOUSETUNE IN TOMORROWSTORIES OF PLACFS AND WAYS OF BEINGGAMERS AS CO-CREATORS: ENLISTING THE VIRTUAL AUDIENCE- A REPORT FROM THENETEACEINTERACTIVE AUDIENCES?